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Barbara Lindsey

Cognitive Surplus: The Great Spare-Time Revolution | Magazine - 0 views

www.wired.com/...1

shirky pink interaction technology collaboration

shared by Barbara Lindsey on 25 May 10 - Cached
  • Somehow, watching television became a part-time job for every citizen in the developed world. But once we stop thinking of all that time as individual minutes to be whiled away and start thinking of it as a social asset that can be harnessed, it all looks very different. The buildup of this free time among the world’s educated population—maybe a trillion hours per year—is a new resource. It’s what I refer to as the cognitive surplus.
  • Shirky:
  • Pink: A surplus that post-TV media—blogs, wikis, and Twitter—can tap for other, often more valuable, uses.
  • ...8 more annotations...
  • he very nature of these new technologies fosters social connection—creating, contributing, sharing. When someone buys a TV, the number of consumers goes up by one, but the number of producers stays the same. When someone buys a computer or mobile phone, the number of consumers and producers both increase by one. This lets ordinary citizens, who’ve previously been locked out, pool their free time for activities they like and care about. So instead of that free time seeping away in front of the television set, the cognitive surplus is going to be poured into everything from goofy enterprises like lolcats, where people stick captions on cat photos, to serious political activities like Ushahidi.com, where people report human rights abuses.
  • All the time that people devote to Wikipedia—which that guy considered weird and wasteful—is really a tiny portion of our worldwide cognitive surplus. It’s less than one-tenth of 1 percent of the total.
  • Our third drive—our intrinsic motivation—can be even more powerful.
  • Shirky: Right—because television crowded out other forms of social engagement. Look, behavior is motivation filtered through opportunity. So if you see people behaving in new ways, like with Wikipedia and whatnot, it’s very unlikely that their motivations have changed, because human nature doesn’t change that quickly. It’s quite likely that the opportunities have changed.
  • When we lacked the ability to efficiently connect and collaborate with each other, that intrinsic motivation often didn’t surface. So we assumed that productive, public activities revolved around extrinsic motivation and external rewards. And we assumed that all rewards were substitutable for all other rewards. So I can pay you more or I can praise you or I can put a Lucite brick on your desk and it all works the same way.
  • When Deci took people who enjoyed solving complicated puzzles for fun and began paying them if they did the puzzles, they no longer wanted to play with those puzzles during their free time. And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm.
  • Pink: Yes, often these outside motivators can give us less of what we want and more of what we don’t want. Think about that study of Israeli day care centers, which we both write about. When day care centers fined parents for being late to pick up their kids, the result was that more parents ended up coming late. People no longer felt a social obligation to behave well. Shirky: If you assume bad faith from the average participant, you’ll probably get it. In social media, the design principle that has worked remarkably well is to treat good faith as the normal case and to regard defections from that as essentially a special case to be solved.
  • Shirky: Well, organizations that are founded to solve problems end up committed to the preservation of the problems. So Trentway-Wagar, an Ontario-based bus company, sues PickupPal, an online ride-sharing service, because T-W isn’t committed to solving transportation problems. It’s committed to solving transportation problems with buses. In the media world, Britannica is now committed to making reference works that can’t easily be referred to, and the music industry is now distributing music that can’t easily be shared because new ways of distributing music undermine the old business model.
    • Barbara Lindsey
      Barbara Lindsey on 25 May 10
       
      Does the same hold true for education?
  • Barbara Lindsey on 25 May 10
     
    Pink and Shirky talk about the shift in technology-enabled human interaction.
Barbara Lindsey

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com - 0 views

online.wsj.com/...3940904575395073512989404.html

privacy online rights onlinerights onlineprivacy tracking datamining

shared by Barbara Lindsey on 29 Dec 10 - Cached
  • the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.
  • the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.
  • Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.
  • ...22 more annotations...
  • "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."
  • The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.
  • Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers.
  • tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers.
  • Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.
  • Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.
  • The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there.
    • Barbara Lindsey
      Barbara Lindsey on 09 Nov 11
       
      Tracking you an targeting ads to you on a popular dictionary site!
  • Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.
  • The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race.
  • After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.
  • Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice.
  • Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55.
  • Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study.
  • Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.
  • Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.
  • "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?"
  • Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.
  • "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer.
  • One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.
  • Yahoo Inc.'s ad network,
  • "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."
  • Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.
  • Barbara Lindsey on 29 Dec 10
     
    a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website
Barbara Lindsey

The Tempered Radical: New Opportunities to Connect and Create. . . - 1 views

teacherleaders.typepad.com/...new-opportuniti.html

beyondwebct

shared by Barbara Lindsey on 30 Aug 08 - Cached
  • Our students will buy and sell from countries across the world and work for international companies. They will manage employees from other cultures, work with people from different continents in joint ventures and solve global problems such as AIDS and avian flu together.
    • Barbara Lindsey
      Barbara Lindsey on 30 Aug 08
       
      As language educators, if we don't make use of thes networked environments we are guilty of malfeasance.
  • But what I've grown to realize is that very few people have really embraced the changing nature of a tomorrow that remains poorly defined. We know that the Internet today is far more powerful than ever before---and have heard about companies that are capitalizing on these changes---but we haven't figured out what that means for us. We're jazzed to have access to information and geeked by interactive content providers, but our digital experiences remain somewhat self-centered.
  • the new National Educational Technology Standards for Students being developed by the International Society for Technology in Education. These standards reflect an increased need to teach children how to use the Internet in new and different ways. Perhaps the most challenging---and important standard---for educators to embrace will this one:Communication and Collaboration: Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others. Students: A. Interact, collaborate and publish with peers, experts or others employing a variety of digital environments and media. B. Communicate information and ideas effectively to multiple audiences using a variety of media and formats. C. Develop cultural understanding and global awareness by engaging with learners of other cultures. D. Contribute to project teams to produce original works or solve problems.Does that sound like the digital work being done in your classroom, school, district or state?!
  • ...1 more annotation...
  • Together with the Center for International Understanding, North Carolina in the World is developing partnerships based on digital collaboration between schools in North Carolina and nations ranging from China to Mexico. Teachers and students in partnering schools are learning to use Web 2.0 tools like web-conferencing and wikis to connect kids across continents. Not only do these efforts help to build a general knowledge of other countries in our children, they are providing concrete opportunities to use technology in new ways.
Barbara Lindsey

Peter Thiel: We're in a Bubble and It's Not the Internet. It's Higher Education. - 1 views

techcrunch.com/...-internet-its-higher-education

education bubble highered crash education2.0

shared by Barbara Lindsey on 11 Apr 11 - No Cached
  • But Thiel’s issues with education run even deeper. He thinks it’s fundamentally wrong for a society to pin people’s best hope for a better life on  something that is by definition exclusionary. “If Harvard were really the best education, if it makes that much of a difference, why not franchise it so more people can attend? Why not create 100 Harvard affiliates?” he says. “It’s something about the scarcity and the status. In education your value depends on other people failing. Whenever Darwinism is invoked it’s usually a justification for doing something mean. It’s a way to ignore that people are falling through the cracks, because you pretend that if they could just go to Harvard, they’d be fine. Maybe that’s not true.”
  • Thiel notes a handful of students told him that whether they were selected or not, they were leaving school to start a company. Many more built tight relationships with competing applicants during the brief Silicon Valley retreat– a sort of support group of like-minded restless students.
  • Of course, if the problem Thiel sees with the higher education bubble is elitism, why were so many of the invitees Ivy League kids? Where were the smart inner-city kids let down by economic blight and a failing education system of a city like Detroit; the kids who need to be lifted up the most?
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  • “Everyone thinks kids in inner-city Detroit should do something else,” Thiel says. “We’re saying maybe people at Harvard need to be doing something else. We have to reset what the bar is at the top.”
  • That hints at another interesting distinction between the housing bubble and the education bubble: Class. The housing bubble was mostly a middle-class phenomenon. Even as much of the nation was wrapped up in it, there was a counter narrative on programs like CNBC and in papers like the Wall Street Journal pooh-poohing the dumb people buying all those condos in Florida. But with education, there’s barely any counter-narrative at all, because it is rooted in the most elite echelons of the upper class.
Barbara Lindsey

2010 Horizon Report » Electronic Books - 0 views

wp.nmc.org/...electronic-books

HorizonReport ebooks

shared by Barbara Lindsey on 28 Jan 10 - Cached
  • Readers of electronic books may be reading more, as well. Kindle owners, according to Amazon, buy three times as many books as they did before they had Kindles; Sony reports that Reader owners download about eight books per month ⎯ as compared to fewer than seven books per year purchased by the average American book buyer in 2008, according to a New York Times article.
  • The convenience of having an entire library of books, magazines, and newspapers — each remembering exactly where you left off the last time you looked at them — and all in a single, small device is one of the most compelling aspects driving electronic reader sales.
  • a larger format version of the device expressly built for academic texts, newspapers, and journals, is being piloted at Arizona State University, Ball State University, Case Western Reserve University, Pace University, Princeton, Reed College, Syracuse University, and the University of Virginia Darden School of Business. Northwest Missouri State University and Penn State have embarked on pilots using the Sony Reader. Johns Hopkins is piloting the enTourage eDGe, which combines the functions of an e-reader, a netbook, a notepad, and an audio/video recorder and player in one handheld device.
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  • In a pilot program, Seton Hall University’s Teaching, Learning & Technology Center found that students appreciated the ability to store and review a semester’s worth of material in electronic form.
Barbara Lindsey

Ok You Luddites, Time To Chill Out On Facebook Over Privacy - 0 views

techcrunch.com/...chill-on-facebook-over-privacy

privacy online onlineprivacy onlinerights onlinesafety

shared by Barbara Lindsey on 02 Dec 10 - No Cached
  • The fact is that privacy is already really, really dead. Howard Lindzon nailed it the other day when he said “Equifax, Transunion, Capital One, American Express and their cousins raped our privacy,” Everything we do, everything we buy, everywhere we go is tracked and sitting in a database somewhere. Our location via our phone, or our car GPS. Our credit card transactions. Everything.
  • Supposedly many people were apprehensive about using telephones in the early 1900s because they knew the phone companies could listen in on their phone calls. There are people who won’t use phones today because of the ease in which calls can be tapped.
Barbara Lindsey

News: Hitting Pause on Class Videos - Inside Higher Ed - 0 views

www.insidehighered.com/...copyright

copyright teachact

shared by Barbara Lindsey on 27 Jan 10 - Cached
  • if the profit margin that commercial publishers obtain from institutions that support the faculty in their research, and then, ironically, buy it back at exorbitant expense were revealed and better understood as a significant and unnecessary drain on our meager resources, higher education leaders might be able to use the opportunities that technology now offers to by-pass these publishers, perhaps manage our own scholarly publications and certainly avoid this extraordinary expense in the name of the common good that education offers society.
  • They are clearly intending to argue that ripping DVDs to put them online for a course involves defeating a technological protection measure (CSS, to be exact), and that is illegal under the DMCA and trumps any claim of fair use (even for libraries making preservation copies under section 108). If this goes to court, expect AIME to claim that UCLA violated the DMCA the second they moved content from a DVD to a hard drive.
  • Barbara Lindsey on 27 Jan 10
     
    Copyright is not slavery, to be sure, but it is among many things: a property right of sorts although NOT just like physical property or its concomitant legal regime; shaped -- and disrupted -- by technology repeatedly over time; and, finally, given its relationship to research, learning and free speech, most definitely a civil rights issue of our time.
Barbara Lindsey

Link by Link - Don't Buy That Textbook, Download It Free - NYTimes.com - 1 views

www.nytimes.com/...15link.html

learning2.0 textbook flippedclassroom

shared by Barbara Lindsey on 25 Sep 11 - No Cached
  • “It is a two-way process,” he wrote in an e-mail message. “I, for one, have experienced difficulty during my formal study years with the best of textbooks around.” He said the new system “gives me opportunity to respond to the editing needs all the time.”
  • Barbara Lindsey on 25 Sep 11
     
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