Abstract: "This thesis deals with free to play marketing analytics in the light of mobile iOS
games. Other platforms will be also discussed as well as mobile marketing aspects
such as user acquisition, big data and metrics."
Abstract: "We describe an approach to using standard data mining algorithms to help analyse recurring themes in game design across several games, and to help suggest novel game design ideas. This is illustrated with the analysis of 119 different resource systems across 20 games. Clustering is used to validate the assignment of resources into archetypes; frequent pattern mining is used to find commonly co-occurring resource attributes; and decision tree induction is used to visualize the relations between resource archetypes. We discuss the relation between qualitative and quantitative analysis of game design and suggest that qualitative analysis is necessary but that quantitative methods can be of invaluable help."
Abstract: "ARTigo
is a Game with a Purpose platform whose goal is
to collect tags for
artworks, which
can be used for retrieval.
The ARTigo gam
es form a tagging ecosystem, where the
games cooperate in order to gather a wide range of
information.
Description games
create initial tags, in order
to enable other games to be played and collect semantically
shallow surface tags.
Dissemination games
sp
read existing data to other
artworks or languages, and do not create new information.
Diversification games
feed
on data produced by other
games
and guide the players
to
entering
more specific tags.
Finally,
integration games
create higher
-
order tags with
deep semantic meanings, describing emotions for example.
All these different types of tags have different semantic
depths, and are present in different quantities. Together,
they create a pool of complementary tags accurately
describing
artworks, which
can
be processed for data
mining."