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Carri Bugbee

Web Sites - Social Media Users Prefer Social Login Over Traditional : MarketingProfs Ar... - 0 views

www.marketingprofs.com/...-social-login-over-traditional

business-to-business B2B btob social media social login social sharing social signon

shared by Carri Bugbee on 02 Apr 12 - No Cached
  • More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.
  • Many socially networked consumers leave false information when asked to register: 88% admit to having given incorrect information or leaving forms incomplete when creating a new account on a website, up from 76% who said so a year earlier.
  • With social login, consumers are given the choice to have a more personalized experience when they visit a website without needing to re-enter preferences.
Carri Bugbee

Time to shift b-to-b social media marketing focus from the "media" to the "social" :: B... - 0 views

www.btobonline.com/...keting-focus-from-the-media-to

business-to-business B2B btob marketing strategy social media marketing

shared by Carri Bugbee on 12 Apr 12 - No Cached
  • Social media is about relationships, so it requires you to engage in two-way conversations and participate consistently. Social media is real time, so you need to be monitoring the conversations and taking action on them in real time. Social media enhances and amplifies other channels, so it cannot be used in a silo.
  • To generate demand from these conversations, you want the engine to identify those people who are potential buyers in the discover phase of their customer life-cycle so that you have already started a relationship with them and created brand preference when they enter the explore phase.
Carri Bugbee

Two Major Building Blocks for Social Media Success in B2B Demand Generation «... - 0 views

laurenondemand.com/...ccess-in-b2b-demand-generation

demand social media B2B BtoB business-to-business

shared by Carri Bugbee on 26 Jan 12 - No Cached
  •   Social media participants contribute very little to conversations. Research from the Online Community Research Network shows that fewer than 10% of people in online communities ever say anything. And fewer than 2% take a leadership role in starting conversations. Therefore, if you want compelling and relevant content – it’s critical to have a content leader or practice who can think like a publisher and develop a strong editorial calendar.
  •   ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search. 79% of C-level executives do at least three searches per day. They are more likely to encounter your content through search than through the social media channels themselves.
  • The bottom line: Organizations (and B2B marketers) need to focus on content, thought leadership and engaging B2B tech buyers in channels where they go to consume information.
  • ...1 more annotation...
  • To build a successful B2B social media strategy, there are two major building blocks that all organizations must adopt: 1.      Think like a publisher 2.      Be a thought leader
Carri Bugbee

CEOs Who Tweet Held in High Regard - eMarketer - 0 views

www.emarketer.com/Article.aspx

CEO twitter tweet engagement brand image social media marketing

shared by Carri Bugbee on 30 Mar 12 - No Cached
  • 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.
  • 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’
  • (77%) are more likely or much more likely to buy from a company whose CEO uses social media to clearly define company values and leadership principles. And 94% said C-suite social media participation enhances a brand image.
  • ...1 more annotation...
  • said speed of adoption of new web technologies by chief marketers and top-level executives was a continuing challenge.
Carri Bugbee

Social Media Marketing Ranks As B2B Marketers' Most Popular Tactic | ClickZ - 0 views

www.clickz.com/...-marketers-most-popular-tactic

social btob B2B business-to-business marketing social media

shared by Carri Bugbee on 30 Oct 12 - No Cached
  • Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, according to a new report from the Content Marketing Institute (CMI).
Carri Bugbee

Social CRM Means Business in 2012 - Forbes - 0 views

www.forbes.com/...ial-crm-means-business-in-2012

social crm business-to-business BtoB social media B2B

shared by Carri Bugbee on 18 Feb 12 - No Cached
  • By year-end 2013, B2B organizations using social CRM applications will represent 25 percent of all projects worldwide, which is an increase from fewer than 10 percent in 2011.
  • To be successful with social CRM, organizations need to be much less focused on how an organization can manage the customer, and much more focused on how the customer can manage the relationship. Without any benefit for the customer to participate, communities and social networks die resulting in no benefits to the organization using the social CRM applications.
Carri Bugbee

Top 5 Trends in Sales 2.0 - 0 views

www.totango.com/...top-5-trends-in-sales-2-0

sales trends software as a service SaaS

shared by Carri Bugbee on 26 Jan 12 - No Cached
  • 1 – Attract many, then focus on filtering If your prospects do research online, will they find your company, or your competitor? Mark Roberge, VP Sales from HubSpot argued that you should keep the top of your sales funnel as broad as possible.
  • #2 – Give all sales people a social media address Scott Holden, Senior Director at Salesforce.com argued that not just companies need to be discoverable, but also individual sales representatives. Social pages are often the first ones to come up in search results.
  • Scott Holden summarized this as moving from self-promotion to social referrals: “trust me, he is a great lover” and not “I am a great lover”.  I expressed a similar sentiment in my blog earlier this week on Genuine Customer Engagement.
  • ...4 more annotations...
  • 50%-70% of sales processes start long before a sales person ever gets involved. The most important deciding factor in the sales process was “online demos”, not sales person interaction.
  • #5 – Consider a territory model based on social proximity
  • leads are assigned based on the personal relationship of a rep to the lead, rather than geography. On paper this social proximity model sounds great, but in reality it is still difficult to implement.
  • B2B companies need to learn from this and move to lower touch selling models, wherever possible. One of the speakers, Rini Das from PAKRA, has achieved just that. She is closing 95% of her business based on social media leads.
Carri Bugbee

Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation - 0 views

www.marketingcharts.com/...-for-b2b-lead-generation-26474

B2B BtoB lead generation business-to-business Twitter

shared by Carri Bugbee on 11 Feb 13 - No Cached
  • Facebook was the dominant driver of site visits, at a majority 54% share, followed by Twitter (32%) and LinkedIn (14%). But, when it came to leads, Twitter was far and away the most important social media source, generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn.
  • Twitter not only was best for generating leads, but it also showed the highest conversion rates. Compared to the 1.22% average for social media (which was below the 1.6% average for all site sources), Twitter had a 78% higher conversion rate (2.17%), easily outperforming LinkedIn (0.8%) and Facebook (0.74%). That’s despite LinkedIn having the highest engagement rate by pageviews per visit (2.5), and Twitter the least (1.5).
Carri Bugbee

Marketers embrace digital content testing :: BtoB Magazine - 0 views

www.btobonline.com/...mbrace-digital-content-testing

B2B business-to-business btob marketing websites content strategy testing

shared by Carri Bugbee on 12 Apr 12 - No Cached
  • While testing content is nothing new—in fact, most marketers and agencies perform some sort of testing on creative content before publication—the formalization of such processes has become a priority at many b2b companies.
  • We've learned that simplicity is the key—easily scanned, brief content, appropriate imagery and a value-based call to action.” For example, after simplifying a registration form for a particular call to action, SAP.com saw a 96% increase in the number of registrations.
  • “We have to look at what is the downside to SAP in removing a field, such as taking away "industry.' We have industry-specific sales teams, so for each field we take away to get an increased conversion, there is a downside—now we have to do more work on the back end [to learn this information].”
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  • For its Web pages, HP scores content using tools such as Safeguard by SDL Tridion, which scans Web page content for keyword optimization, metadata and visual elements to optimize the user experience and improve SEO.
  • HP's social media group reviews blogs written by HPers and implements best practices, such as testing headlines, language and calls to action. Once blogs have been reviewed and tested, the views on blog pages may increase up to eight times, Anderson said.
  • “We have a publishing calendar every week, which looks at all the content we're pushing out to meet our corporate goals,” said Cindy Kim, director-marketing and social media at JDA. “We use LinkedIn, Twitter and Facebook to see what topics resonate.”
Carri Bugbee

Web Sites - Websites Top Online Source of B2B Leads, but Still Underperforming : Market... - 0 views

www.marketingprofs.com/...eads-but-still-underperforming

websites B2B leads lead generation online business-to-business btob Marketing sales

shared by Carri Bugbee on 02 Apr 12 - No Cached
  • Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, according to a new study by Demandbase and Focus.
  • Corporate websites are a critical channel for B2B companies. After personal connections and referrals (41%), websites are the leading source of leads (23%) among surveyed B2B professionals, outpacing email (14%), online advertising (7%), and social media (3%).
Carri Bugbee

Frequency of Blogging Makes a Difference for Customer Acquisition - 0 views

www.marketingcharts.com/...for-customer-acquisition-21276

social media blogging facebook twitter corporate blog lead generation content marketing business-to-business btob B2B B2C consumer

shared by Carri Bugbee on 02 Apr 12 - No Cached
  • Increased frequency of blogging correlates with increased customer acquisition, according to [pdf] an e-book released in February 2012 by HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly. Overall, 60% of the survey respondents indicated that they blog weekly, while 10% post daily and 30% either monthly or less.
  • By contrast, among B2B companies, LinkedIn was the most effective, with 65% of these respondents having acquired a customer through the professional network. Company blogs (60%), Facebook (43%), and Twitter (40%) followed.
  • Facebook has generated leads for 73% of B2C marketers, ahead of Twitter (40%) and LinkedIn (12%), it takes second rank for B2B marketers. Of those, 44.6% say LinkedIn has been effective in generating lead flow, with Facebook in second (35.1%), and Twitter (31.6%) in third.
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