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Carri Bugbee

Marketing Automation: 3 Trends to Watch in 2012 | Oktopost - 0 views

blog.oktopost.com/tion-3-trends-to-watch-in-2012

B2B marketing automation business-to-business BtoB content marketing sales funnel lead generation

shared by Carri Bugbee on 08 Mar 12 - No Cached
  • Marketers must produce marketing automation campaigns that are even more personalized, pertinent and timely.
  • Rather than measuring page views and click rates, marketers are starting to focus on numbers that relate directly to revenue
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