Facebook was the dominant driver of site visits, at a majority 54% share, followed by Twitter (32%) and LinkedIn (14%). But, when it came to leads, Twitter was far and away the most important social media source, generating 82% share of leads, compared to just 9% each for Facebook and LinkedIn.
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Twitter Seen Outpacing Facebook, LinkedIn for B2B Lead Generation - 0 views
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Twitter not only was best for generating leads, but it also showed the highest conversion rates. Compared to the 1.22% average for social media (which was below the 1.6% average for all site sources), Twitter had a 78% higher conversion rate (2.17%), easily outperforming LinkedIn (0.8%) and Facebook (0.74%). That’s despite LinkedIn having the highest engagement rate by pageviews per visit (2.5), and Twitter the least (1.5).
The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle - 0 views
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Suspects are looking for companies to share what they know as an organization — not what they sell. So the content marketer’s goal at this stage is to get content to spread from person to person in the hopes that the more people it reaches, the better the chance that it will reach a potential prospect.
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content marketers to avoid using forms when communicating with Suspects, as anything that interrupts consumers’ ability to view your content is a surefire way to blunt its spread at this stage of the marketing game.
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What information they want: In general, Prospects are looking for content that feeds their professional interests and provides a service, whether it be helping them solve a problem, giving them some targeted business tips, or arming them with information that can help them get buy-in from team decision-makers.
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Web Sites - Social Media Users Prefer Social Login Over Traditional : MarketingProfs Ar... - 0 views
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More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.
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Many socially networked consumers leave false information when asked to register: 88% admit to having given incorrect information or leaving forms incomplete when creating a new account on a website, up from 76% who said so a year earlier.
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With social login, consumers are given the choice to have a more personalized experience when they visit a website without needing to re-enter preferences.
11 reasons B2B technology whitepapers are broken | Pixels and Clicks - 0 views
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All successful whitepapers have a call to action. Download this ROI calculator, visit our website, call us on this number- you get the idea. You have wooed the reader, don’t leave them hanging.
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A broken or non existent content strategy Whitepapers can’t stand on their own- they need content leading up to them, and they work best when they can direct the reader to another piece of collateral. A well written whitepaper is no replacement for a content funnel. 7
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10. No social sharing buttons
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6 Tips for Optimizing Your Content for the Latest Trends in Consumption | Content Marke... - 0 views
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However, during the past six months, there have been some major changes in the way audiences consume information. These changes are happening simultaneously on two fronts, one in the form of content curation and the other in content shifting. While content curation is nothing new, the rise in the use of mobile devices — especially tablets, such as the iPad and Kindle Fire — is changing when, where, and how we read internet content.
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In the process, the programs often strip sidebar content and remove distractions such as advertising, allowing the reader to focus on the text of the article (or video/photos).
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Pew Research showed that nearly 20 percent of the U.S. population owns a tablet device, and nearly 30 percent owns an e-reader of some sort (a number that nearly doubled over the 2011 Christmas holiday season).
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Why Understanding Your Customers is the First Step to Delivering a Better Customer Expe... - 0 views
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One tool that can help create this “vivid picture of your customer” is research-based personas.
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Most companies have customers that fall into one of a series of “value buckets” or segments. Typically, the top 20 percent will deliver the lion’s share of profit, just as the bottom 20 percent will consistently cost you more to serve than the profit you can make on them.
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