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Loop11 is a self-serve, hosted solution for usability consultants, web managers and web designers to get the metrics you need to optimise website usability.

Privacy is not about control over data nor is it a property of data.  It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.  In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.  It’s about trusting the people, the situating, and the context.  People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.

1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control

Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.  But they also care about publicity, or the right to walk out in public and be seen. 

The good news is that we can only go up. Users do want these messages. In moderation. If they're good.