Privacy is not about control over data nor is it a property of data. It's about a collective understanding of a social situation's boundaries and knowing how to operate within them. In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow. It’s about trusting the people, the situating, and the context. People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.
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