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An individual user is the only ethical integration point for their own data from different sources. Our purpose is to catalyze a Personal Data Ecosystem where individuals are in control of their own data, AND to enable a thriving network of businesses around personal data stores and services.  Our three constituency initiatives:

Privacy is not about control over data nor is it a property of data.  It's about a collective understanding of a social situation's boundaries and knowing how to operate within them.  In other words, it’s about having control over a situation. It's about understanding the audience and knowing how far information will flow.  It’s about trusting the people, the situating, and the context.  People seek privacy so that they can make themselves vulnerable in order to gain something: personal support, knowledge, friendship, etc.

1) Security Through Obscurity Is a Reasonable Strategy 2) Not All Publicly Accessible Data is Meant to be Publicized 3) People Who Share PII Aren’t Rejecting Privacy 4) Aggregating and Distributing Data Out of Context is a Privacy Violation 5) Privacy is Not Access Control

Social norms can and are changing, but that doesn't mean that privacy has been thrown out the door. People care deeply about privacy, care deeply about maintaining context.  But they also care about publicity, or the right to walk out in public and be seen. 

This is the home page of my personal site. I’m Andrew McAfee, a researcher, writer, and teacher about technology’s impact on the world of business. This site contains a few different kinds of content; click on the headings below to visit them.

We will no longer view you as "employees" only to do the work you are assigned. Instead, you are co-creators, participants, critics and advocates. We will actively ask for your input on products, services, structures, processes and give it to you to co-create them with us. We will focus not on the time you spend in office but the results you achieve. We will provide value, not jobs. We will provide you the tools to connect across silos, departments, locations to meet the changing demands of a networked economy and social customers. We will focus on your needs vs. our ends. We will together focus on reducing the noise within the organization. We will together destroy processes that do not let us build human relationships within and without. We will encourage you to build relationships that connect all of us with partners, stakeholders and customers in ways where we all benefit. We will act ethically and transparently, and expect you too, because it's no longer a choice.

Originally founded in 2005 IIW is focused on user-centric digital identity. As the community focus shifts beyond just identity the event is inclusive of the Federated Social Web, Vendor Relationship Management, and the emerging Personal Data Ecosystem. The third day of IIW is titled “Yukon” this year and is focused on the business opportunity in the space.