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Pedro Gonçalves

Facebook passes 1.23 billion monthly active users, 945 million mobile users, and 757 mi... - 0 views

thenextweb.com/...-users-757-million-daily-users

Facebook Social Media Mobile

shared by Pedro Gonçalves on 20 Feb 14 - No Cached
  • The social network has now passed 1.23 billion monthly active users. Of those, daily active users passed 757 million on average during December 2013, and the number of monthly active mobile users hit 945 million
  • Daily active users (DAUs) were 757 million on average for December 2013, an increase of 22% year-over-year. Mobile DAUs were 556 million on average for December 2013, an increase of 49% year-over-year. Monthly active users (MAUs) were 1.23 billion as of December 31, 2013, an increase of 16% year-over-year. Mobile MAUs were 945 million as of December 31, 2013, an increase of 39% year-over-year.
  • 76.83 percent of Facebook’s total monthly user base now accesses the service from a mobile device.
  • ...1 more annotation...
  • With both daily numbers available now, we can calculate the percentage of Facebook’s total daily user base that accesses the service from a mobile device: 73.44 percent.
Pedro Gonçalves

Make Mobile Work - 0 views

www.iab.net/...letter

Mobile Mobile Advertising Mobile Marketing HTML5 Web Development

shared by Pedro Gonçalves on 20 Feb 14 - No Cached
  • To guarantee the ads you pay for actually appear and look great on all screens, you should insist to your ad agencies that your advertising creative be developed in a mobile-compatible format.  And the one open, industry-standard, universal format for building mobile-ready creative is HTML5.
  • Your opportunity has never been greater. Nearly half of the US population has a mobile phone with internet access*, and one out of five pageviews on the web happen on a mobile device - a number that is growing every month.**
Pedro Gonçalves

What Your Teen Is Really Doing All Day On Twitter And Instagram | Fast Company | Busine... - 0 views

www.fastcompany.com/...l-day-on-twitter-and-instagram

Social Media Audience Teens

shared by Pedro Gonçalves on 21 Feb 14 - No Cached
  • now they’re doing multiple things--it’s not like if you’re on Instagram you’re not on Tumblr. You use Whatsapp for this group, and you use Snapchat for these friends. It’s like a complete mess right now.
  • The thing that is really different has to do with how your life is configured in relationship to technology versus other opportunities. As an adult, you have the ability to go out and hang out with your friends when you want to. Yeah, work may get in the way; yeah, you might not feel like it; yeah, you might be too busy, but you still have a choice over your time and your schedule in a way that young people do not. Their lives are very heavily configured and structured. Their ability to get together in unstructured time with friends is extremely difficult.
  • To them Facebook is everyone they ever knew, and Twitter is something they've locked down to just a handful of people they care about--which is often the opposite of how adults use them.
  • ...2 more annotations...
  • The story with marketing and young people is the story with marketing and adults. When people are looking for information, they're much more open to advertising than when they're trying to hang out with their friends and you're getting in their way. Branding and being recognized as a brand is a lot about being an authentic participant in those spaces. Young people are totally aware of when a company is making a YouTube video just to sell to them. They're not dumb, they totally get this. The thing is, it's funny when they're on YouTube and seeking it out, it's not funny when it's getting in the way of talking with their friends.
  • What's interesting is that as a lot of young people are running away from their parents into a variety of apps, they're also running away from marketers. That will be an interesting battleground in the next couple of years, because that creates monetization issues for the app creators.
Pedro Gonçalves

Innovation--You're Doing It Wrong: How To Put Intuition And Ideas Before Tests And Anal... - 0 views

www.fastcocreate.com/...ion-and-ideas-before-tests-and

Neuroscience Cognitive Science Innovation

shared by Pedro Gonçalves on 25 Feb 14 - No Cached
  • Subjects were asked to report when they could explain why they favored one deck over another. It required about 50 cards before a participant began to change their behavior and favor a certain deck, and about 80 cards before they became aware of why they did it. Rationality is a relatively slow process.
  • Damasio formulated the landmark somatic marker hypothesis. This model of decision making shows how our decisions often depend upon access to what he calls somatic markers, feelings that are tagged and stored in the body and our unconscious minds. As Damasio states, “It is emotion that allows you to mark things as good, bad, or indifferent literally in the flesh.”
  • The topline reports skim the surface because we’re asking consumers and ourselves to explain primarily intuitive purchase decisions. Intuition by definition is “something that is known or understood without proof or evidence.” The primacy of rational analysis is reflected in the abysmal failure rates of these tests. Most ideas that pass, go on to fail in market--about 80% of the new products launched in the US.
  • ...5 more annotations...
  • Steve Jobs refused testing. James Dyson, and Dietrich Mateschitz did pre-test but fortunately ignored the reports that told them their ideas wouldn't work. And Apple, Dyson and Red Bull respectively, created revolutionary products and dominated entirely new categories.
  • Disruptive ideas rarely pass because they’re benchmarked against norms of average old ideas, not revolutionary new ones. For example, the Red Bull test failed to measure the emotional value of wild parties and exciting sports to come, the future keys to the brand’s success.
  • Intuitive leaps are not always right. But testing online provides an invaluable chance to gauge real behavior and apply logic after the fact, where it is most helpful.
  • When you measure actions not words, you are measuring the hidden emotions that drive responses.
  • Let Execution Inform Strategy The industry standard for testing positioning concepts involves stripping them of emotional executional elements often in the form of “white card” concepts. The goal is to isolate the single functional benefit that best drives sales. This doesn’t make sense, nor does it work. It emphasizes the rational reasons to justify purchase, not the emotional motivation to buy in the first place.
Pedro Gonçalves

Why Big Ideas Happen In Your Late 30s | Fast Company | Business + Innovation - 0 views

www.fastcompany.com/...-ideas-happen-in-your-late-30s

Knowledge

shared by Pedro Gonçalves on 25 Feb 14 - No Cached
  • Another intriguing theory for strokes of genius coming closer to midlife is due to the "burden of knowledge": science has accumulated so much understanding about the world that there are way more bits of information for a researcher to process before she can start making her own original discoveries.
Pedro Gonçalves

Facebook Adding Posts To News Feed Where Pages Have Tagged Other Pages - AllFacebook - 0 views

allfacebook.com/eed-pages-tagged-pages_b129590

Facebook Social Media Management

shared by Pedro Gonçalves on 26 Feb 14 - No Cached
  • Product Manager Andrew Song detailed the new initiative in a Newsroom post, using a post from Bleacher Report about Houston Rockets Center Dwight Howard as an example, and saying that the post may appear in the News Feeds of users who follow or like Bleacher Report, Howard, or both.
Pedro Gonçalves

Facebook mobile drives 51% of referrals - Inside Facebook - 0 views

www.insidefacebook.com/...rives-51-of-facebook-referrals

Facebook Mobile Web Mobile

shared by Pedro Gonçalves on 26 Feb 14 - No Cached
  • Since September, the share of visits from Facebook mobile increased 197 percent. Overall, Facebook mobile drove 8.25 percent of the visits Shareaholic’s network of 200,000+ sites reaching 250+ million uniques received in January. Since Facebook’s total share of visits was 16.21 percent, mobile made up more than half (nearly 51 percent) of Facebook referrals.
Pedro Gonçalves

How Facebook Plans To Take Over The Internet - ReadWrite - 0 views

readwrite.com/...s-internet-takeover-zuckerberg

Facebook Internet Internet.org Web

shared by Pedro Gonçalves on 27 Feb 14 - No Cached
  • Imagine people in developing countries thinking Facebook is the gateway to the Internet. They would log into Facebook to access email, Wikipedia pages, weather information, and food prices. If they wanted additional services like the ability to stream video, they can buy it with a simple click—through Facebook. That’s Mark Zuckerberg’s vision for Internet.org. 
  • “Connecting the world” is Facebook’s vision—one that can’t be achieved without the support of other organizations, including the six telecom companies it partnered with for the Internet.org initiative.  Zuckerberg said the organization is looking for an additional three to five partners to bring on board, ones that will bet big that Facebook subsidies of social services will pay off by up-selling their data plans.
  • By using Facebook as an on-ramp to the Internet, the next one billion people will use social logins not just to control various apps, but their entire Internet usage. 
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