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Pedro Gonçalves

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 0 views

adage.com/...232351

Social Media Facebook

shared by Pedro Gonçalves on 27 Jan 12 - No Cached
  • Facebook does provide good reach and its audience of loyal fans is good for market research and word-of-mouth advocacy.
  • If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."
  • the percentage of People Talking About to overall fans to be 1.3%. If you subtract new likes, which only requires a click and in the minds of the researchers are akin to TV ratings, and isolate for more engaged forms of interaction, you're left within an even smaller number: 0.45%. That means less than half a percent of people who identify themselves as like a brand actually bother to create any content around it.
  • ...2 more annotations...
  • Brand growth, they maintain, is attained not by reaching a few loyal fans but a larger number of light and medium buyers. In this understanding of the marketing and media worlds, social is just another media channel useful for its reach rather than any notion of engagement.
  • Facebook fan bases skew toward heavy buyers rather than the more casual shoppers that a brands needs to reach in order to grow
Pedro Gonçalves

Facebook Data Team Shows Diversity and Roots of Information Network - 0 views

mashable.com/...nformation-sharing-on-facebook

Facebook Social Media

shared by Pedro Gonçalves on 18 Jan 12 - No Cached
  • weak ties have the greatest potential to expose their friends to information that they would not have otherwise discovered,” states the study.
  • And the reason you see more of that diverse information from weak-tie friends: More of your friends are likely weak ties.
Pedro Gonçalves

Study: Facebook Pages Shouldn't Post More Than 1x Every 3 hours | TechCrunch - 0 views

techcrunch.com/...ten-should-facebook-pages-post

Facebook Social Media

shared by Pedro Gonçalves on 18 Jan 12 - No Cached
  • The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.
  • The study found that the average post lifetime was 3 hours and 7 minutes, while the median post lifetime is 2 hours and 56 minutes. After a post’s death, it only receive a trickle of engagement and there’s little lost by posting again.
  • To be clear, the 3 hour average post lifetime does not mean Page owners should post every 3 hours. 8 posts a day would likely force them to churn out low quality content and annoy their fans. Optimal post frequency is a separate question depending on a Page’s audience, content production skills, its post lifetime but also other factors.
  • ...1 more annotation...
  • Most Page owners stick to roughly 2 to 3 posts a day. Update: News outlets and those producing urgent content like TechCrunch should post more often, but they will end up cannibalizing some of the engagement from their past posts.
Pedro Gonçalves

87% Of Connected Consumers Prefer Websites & Mobile Sites Over Apps - 0 views

www.readwriteweb.com/...s_prefer_websites_mobile_s.php

Web ecommerce

shared by Pedro Gonçalves on 17 Jan 12 - No Cached
  • Only 4% of these consumers use branded apps. Eighty-seven percent prefer to use websites and mobile sites
Pedro Gonçalves

Data Reveals a Social Media Success Formula | Copyblogger - 0 views

www.copyblogger.com/social-media-success-formula

Social Media Content Strategy

shared by Pedro Gonçalves on 09 Jan 12 - No Cached
  • When I ask participants why they’ve chosen to receive emails from a particular source, read a specific blogger, or follow a certain Twitter user, they give me a variation on the same answer: “Because I like their unique point of view.” Readers will only listen to you if you’re giving them something they can’t find anywhere else.
  • My numbers-based research has confirmed the importance of uniqueness and novelty. The data shows that novelty is contagious; ordinariness is not.
  • Tweets with uncommon words get Retweeted more often than the usual things we see every day. Having a unique way of expressing yourself will earn you more Retweets.
  • ...7 more annotations...
  • Your readers don’t want you to say the same things everyone else is saying. If you simply regurgitate information from the echo chamber, they won’t spread your content, and eventually they’ll get bored and stop listening.
  • when I’ve studied Twitter accounts, I’ve found a negative correlation between self-reference and number of followers.
  • the more you talk about yourself, the fewer people are interested in following you.
  • Retweets tend to contain much less self-reference than ordinary non-contagious Tweets.
  • People want to hear our unique perspectives and points of view. But they don’t want to listen to us talk about ourselves.
  • Your take on industry news is interesting. Your daily minutiae is not
  • Your unique analysis of best practices is something I’d like to read. Your regurgitation of time-worn adages is not.
Pedro Gonçalves

Thoora is Your Robot Buddy for Exploring Web Topics - 0 views

www.readwriteweb.com/...thoora.php

Uni-Mind Collective Intelligence Apps Thoora

shared by Pedro Gonçalves on 27 Sep 11 - No Cached
  • Pedro Gonçalves on 27 Sep 11
     
    Thoora
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