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The average top 1,000 web page is 1575 KB.

Page growth is a major reason why we keep finding, quarter after quarter, that pages are getting slower. And faster networks are not a cure-all for the challenges of page bloat.

According to Akamai’s most recent quarterly State of the Internet report, the global average connection speed among the top 50 internet-using countries is 3.3 Mbps — a 5.2% increase over the previous quarter. But when we’re seeing year-over-year page growth ranging from 45-50%, it’s easy to see that the gap is widening.

Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t inspire or influence the purchase. Yet IBM’s Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent. To lure advertisers and ecommerce integrations, they have to show its not Google driving every sale.

o consumo 2.0 é uma tendência transversal a toda a Europa. Entre 2011 e 2012, o mercado do e-commerce europeu passou de 254 mil milhões de euros para mais de 305 mil milhões, uma progressão superior a 20%. Em Portugal, 79% dos consumidores espera, no futuro, fazer compras através da Internet, o que representa um aumento face aos 72% atuais.

17% afirmam não querer aderir ao e-commerce, percentagem que em Portugal chega aos 21%. Segundo o estudo do Observador Cetelem, a falta de confiança ainda é uma limitação incontornável desta forma de consumo.

Outro parâmetro analisado no estudo, é a questão do pagamento online. Na Europa Ocidental, os consumidores são ainda céticos em relação a este modelo, muito mais do que na Europa de Leste, onde os receios residem na qualidade do produto, que não é verificável através do ecrã do computador.

Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years.

Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands. (According to Paul Adams, Facebook’s global head of brand design, Facebook’s strength is relationship-building, noting that many lightweight interactions over time can help promote brands.)

Pinterest traffic spent 60% more than did traffic coming from Facebook. Pinterest traffic converted to a sale 22% more than Facebook. Facebook traffic bounced 90% of the time, compared to 75% for Pinterest. Facebook users viewed an average of 1.6 pages. Pinterest users saw an average of 2.9 pages – an 81% difference.

Facebook has been losing traffic and sales since the 2012 holidays, while Pinterest has been steadily trending upward.

Facebook’s share of traffic hit 92 percent in mid-December, then plummeted to 69 percent in the week leading up to Easter. Pinterest has grown from 6 percent to 25 percent in that time. Also in mid-December, at the peak of the holiday shopping season, Facebook’s market share of sales hit 89 percent, then fell to 78 percent by Easter. Pinterest grew from 10 percent to 21 percent in that same period.

the fundamental differences in how people use Facebook and Pinterest make the latter a better option for commerce. She likened Facebook ads to a marketer pitching wares while users are having conversations with friends, while Pinterest is more like window shopping at a store that the user chooses.

Only 4% of these consumers use branded apps. Eighty-seven percent prefer to use websites and mobile sites