@Publish

I’m not saying that going down the responsive road is all peaches and cream, but the idea is that once the foundation is set, the ongoing maintenance costs decrease over time, while dedicated sites have several additional reoccurring costs.

Project planners are typically used to chunking things out into “streams”, and I’ve seen several project plans that launch a desktop version, then subsequently mobile and eventually tablet versions. That’s not really how responsive design works. The team need to address all channels up front as one “stream” influences the rest of the design. This is important even if you are making a dedicated mobile site that utilizes responsive techniques.

you need writers and team members who can think strategically about the content that will resonate most with your audience.

Search for people asking questions about your keyword or phrase on Twitter.

“Content curation is not about collecting links or being an information packrat, it is more about putting them into a context with organization, annotation and presentation.  Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”

Mobile advertising is continuing to grow, but it's doing so at the cost of desktop ad spending

U.S. digital ad spending to grow 14% this year and reach $41.9 billion, much of that incremental growth ($7.7 billion) will be driven by spending on mobile, not desktop, ads. In fact, spending on desktop ads is expected to decrease after it hits its peak in 2014

a Facebook post receives half of its reach within 30 minutes

Smartphone owners tend to reach for their phones around meal times and 86 percent of mobile internet users report using their device while watching TV

Weekends and weekdays, between 5:00-8:00pm, aren’t necessarily the optimal time to post because of newsfeed competition. During these hours, you’re likely to compete with your fans’ hundreds of friends and the other brands they follow.

I contend Pinterest as a service is best conceived of as a mood board for the company image. It isn’t a place to broadcast specifics or a way to run contests. It’s not that these are impossible, but Twitter and Facebook are better suited. Pinterest is a forum to communicate a brand’s identity, values, and personality. A place to build trust and affinity with consumers. Surprisingly, it might be the best single channel for communicating brand essence that exists today.

Opt for fewer, broadly categorized boards rather than many narrow ones. I have 5 boards total, and just one called "designed," instead of art, product design, graphic design, typography, advertising, and logos. Broad categories give your boards greater variety, and variety equals engagement.

In my experience, following people doesn't really get you followers on Pinterest. This is anecdotal, but I don't think many users do the auto-follow-back thing - that’s more of a Twitter phenomenon.

o consumo 2.0 é uma tendência transversal a toda a Europa. Entre 2011 e 2012, o mercado do e-commerce europeu passou de 254 mil milhões de euros para mais de 305 mil milhões, uma progressão superior a 20%. Em Portugal, 79% dos consumidores espera, no futuro, fazer compras através da Internet, o que representa um aumento face aos 72% atuais.

17% afirmam não querer aderir ao e-commerce, percentagem que em Portugal chega aos 21%. Segundo o estudo do Observador Cetelem, a falta de confiança ainda é uma limitação incontornável desta forma de consumo.

Outro parâmetro analisado no estudo, é a questão do pagamento online. Na Europa Ocidental, os consumidores são ainda céticos em relação a este modelo, muito mais do que na Europa de Leste, onde os receios residem na qualidade do produto, que não é verificável através do ecrã do computador.

A popular cartoon making the rounds in Turkey these days shows viewers watching a documentary on penguins on CNN Turk (which is, literally, what the channel broadcast during the uprising). Meanwhile, the other frame shows penguins watching CNN International with live coverage of protests in Istanbul.

When the democratically elected Erdogan slammed social media as “the worst menace to society” last week

the prime minister himself is an avid Twitter user with over 2.8 million followers.

viewers place a higher level of trust in television advertisements. Even in the second decade of the 21st century, television ads influence viewers far more than most other forms. Yes, this is also true for tech-savvy teens and young adults.

sing Tongal's platform, big brands offer "challenge rewards" not only for fully edited video advertisements, but for ideas for commercials. 

Lego, Pringles, Axe, Pepsi, Nokia, and numerous others now rely upon crowdsourcing to generate ideas and foster new talent.

Deep in the oceans, hundreds of cables carry much of the world’s phone and Internet traffic. Since at least the early 1970s, the NSA has been tapping foreign cables. It doesn’t need permission. That’s its job.

shortly after the Sept. 11 terrorist attacks, President George W. Bush secretly authorized the NSA to plug into the fiber optic cables that enter and leave the United States, knowing it would give the government unprecedented, warrantless access to Americans’ private conversations.

Tapping into those cables allows the NSA access to monitor emails, telephone calls, video chats, websites, bank transactions and more.

Page post link ads delivered a 53 percent ROI. Page post photo ads delivered a 24 percent ROI. Page post ad units delivered an ROI 26 times higher than right-hand-side ad units. Page post photo ads delivered a 37 percent higher click-through rate than page post link ads and 20 times the CTR of right-hand-side ads. The cost per click for page post photo ads was 17 percent lower than the CPC for page post link ads and right-hand-side ads. Page post link ads delivered a 30 percent higher action rate than page post photo ads, as well as a 55 percent higher rate of purchasing users (the rate of purchasing users were 61 percent higher than for right-hand-side ads).

Page post link ads typically perform well for lead-generation campaigns and are effective in converting users off site. Page post photo ads are designed to capture attention with larger, more engaging photos, creating a seamless experience between paid, owned and earned media. Our study shows that this ad format demonstrated a higher CTR at a lower CPC resulting in a higher ROI than ads on the right-hand side.

Wharton marketing professor Jonah Berger responded to Oreo’s campaign in a recent article in Wired: “ . . . is this going to sell more Oreos at the end of the day? Hard to tell. [But] it definitely makes the brand seem like a more clever, more interesting, sharp brand. So in terms of brand equity, this is as effective, if not more effective, than just showing another Super Bowl ad.”

Brands cannot succeed in the social media space without building it into their strategy. However, without a solid strategy that transforms real­-time moments into insight­-deriving conversations, these moments are purely noise. Extending these moments into response­-driven conversations can build meaningful consumer relationships that result in increased value and opportunity.

Os jovens estão duas vezes mais dispostos a pagar por conteúdos digitais do que os leitores mais velhos, de acordo com o Digital News Report 2013

20 por cento dos leitores entre os 25 e os 34 anos estão disponíveis para pagar notícias em suportes digitais, por comparação com 10 por cento dos indivíduos com mais de 55 anos.

apenas cinco por cento dos inquiridos disse ter pago por informação digital na semana anterior ao inquérito, contra metade que havia comprado um jornal impresso no mesmo período