@Publish

I tested a “salesy” post and a more “fun” post and the fun Promoted Post got over twice as many clicks for two-thirds the cost. Not surprising that a fun post is going to get more engagement. If you need to increase your engagement, push something fun into the news feed.

I would recommend split-testing your results between a Sponsored Page Post Ad sent out to only your fans and a Promoted Post to see which one gets better results for you. They have the same idea and goal, but may get very different responses from your fans.

The study confirmed that, with the exception of information seeking, all of the other behavioral factors that drive online activity hold true for Facebook, with entertainment and time passing being two of the biggest drivers of Facebook activity.

“The entertainment motive was shown to be the most powerful predictor of how much time participants spent on Facebook,” the researchers wrote

People, and particularly young adults, use Facebook as a form of self-expression.

possibly in keeping with smartphone use actually not being as popular as PCs — Foursquare and other check-in services are not so hot, with only 12.2 percent using these.

McAfee describes teen usage on social networks as “stalking” rather than sharing: half of teens responding said they mostly observed others rather than posted updates about themselves. Only six percent said they shared “almost everything.” Nevertheless, they are huge social network users: 60 percent check their accounts daily, and 41 percent said they check accounts “constantly.”

The study found that 79 percent of teens said they hid their online behavior from their parents: partly to keep private what they’re actually doing online, and partly because they’re online for a lot longer than parents think. Popular activities include accessing violent content (43%); sexual topics/porn (36%; 32%); and watching pirated movies (30.7%). A whole 15% are hacking other people’s accounts. Meanwhile, teens spend about five hours a day online; while parents only think their kids spend an average of three hours a day online. McAfee found that just over 10 percent spend more than 10 hours per day online.

Teens hiding what they do from parents has gone up massively since 2010, when only 45 percent said they hid their behavior, and is a disconnect when compared to what parents think: half of parents responding to the study said they knew what their teen kids did online.

To deal with this issue, Web developers can borrow from some of their tried-and-true methods. For years, websites have used browser detection to deliver different CSS stylesheets to different browsers. A similar approach is used to craft responsive designs - when sites load different layouts depending on the device being used to view it. Likewise, this sort of tactic could be used to handle graphics

That's exactly what they're doing at O3 World, an interactive agency based in Philadelphia. To account for different screen resolutions, they've begun creating multiple sets of graphics, which are delivered dynamically, depending on the user's screen resolution.