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Pedro Gonçalves

61 Languages Found On Twitter. Here's How They Rank In Popularity. - 0 views

  • English tops as the number one language on the microblogging platform, with Japanese, Spanish, Malay, and Portuguese rounding out the top five, respectively.
  • the majority of activity on Twitter comes from the United States. In June 2013, 3.7 billion Tweets were sent from the country with Japan coming in second with 1.8 billion. However, in looking at the number of active Twitter users worldwide by quarter, in Q3 2013, the US had approximately 50 million active accounts compared to the remaining 182 million from around the world.
Pedro Gonçalves

Maioria do tráfego na Internet não é feito por humanos - Expresso.pt - 0 views

  • De todo o tráfego gerado este ano na Internet, 61,5% não foi feito por pessoas, mas sim por bots
  • Em comparação com o ano anterior é possível constatar um aumento de 21% no tráfego total de bots
  • Uma grande parte destes bots, 20,5%, correspondem a perfis falsos de pessoas que tentam interagir com os utilizadores através das redes sociais.
Pedro Gonçalves

Sweden's Advertisers Warm to Content Marketing - eMarketer - 0 views

  • A majority of Sweden’s advertisers now use some form of content marketing to enhance their brands
  • While 69% of those polled said they knew what content marketing was, nearly one-quarter (23%) said they had heard of it but didn’t know about it.
  • Among marketers who had content strategies, 80% said that form of marketing was at least somewhat effective at strengthening their brand, and a similar number said it nurtured existing customer relationships. More than half said it was effective for finding new customers. It was less good at generating direct sales, according to this sample.
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  • Nearly all the advertisers polled (92%) said they aimed content marketing at their customers, and 54% targeted prospects. Six in 10 also created content designed for journalists or others in the media. The most popular approach—mentioned by 65%— involved placing content on both print and digital platforms, while 43% used only digital channels.
  • Facebook was the runaway winner when it came to distributing branded content; 84% of advertisers said they had used it, and a further 11% planned to do so in the future.
  • More than three-quarters (78%) of those polled said they had produced newsletters, and 12% intended to do so, while 74% had posted content on properties such as partner websites. Pinterest was one of the least compelling propositions for these advertisers. Just 8% said they had used it to post content, and 3% planned to do so; 73% said they weren’t even considering it at the moment. Despite the growing enthusiasm for content marketing, content-related budgets remain rather low, judging by this research. More than two in five respondents (42%) reported that their company spent less than SEK1 million ($147,711) on these initiatives, and 24% spent between SEK1 million and SEK5 million ($738,552). Yet only 6% said they had no funds at all for content marketing. In another vote of confidence for content, 53% of advertisers said their content budgets would increase in 2014.
Pedro Gonçalves

Google's Top 2013 Search Terms In Asia Hint At Online Trends That Might Go Global | Tec... - 0 views

  • Attack of Titans. In addition to Japan, it was also a top 10 search term in Korea, Hong Kong and Taiwan. Combined, the results meant that searches for the show trended higher globally than Mad Men or Homeland combined.
  • its popularity in Asia helped the valuation of its maker, GungHo Online Entertainment, which TechCrunch’s Kim-Mai Cutler profiled in June, soar to as much as 1.546 trillion yen, briefly overtaking Nintendo’s market cap.
  • In Taiwan, MMORPG Fantasy Frontier was a major hit. An English-language version called Aura Kingdom will be launched soon.
Pedro Gonçalves

Portugueses estão "always on" - Briefing - 0 views

  • Durante os últimos seis meses do ano, 78 por cento dos inquiridos portugueses geriu o perfil numa rede social, face a 68,3 por cento da média mundial, e 91 por cento visitou a página de um amigo, superando também os 78 por cento do ponto de vista global.
  • Relativamente à interação com as marcas, 48 por cento dos internautas portugueses revelaram que usam as redes sociais para conhecerem as novidades alusivas aos produtos, 38 por cento para exporem uma situação pessoal ou apresentar uma reclamação e 34 por cento para solicitar ajuda ou conselho.
  • o estudo conclui que os consumidores tendem a ligar-se a marcas respondam a cinco necessidades básicas: relacionamento, diversão, aprendizagem, progressão e reconhecimento.
Pedro Gonçalves

How our brains work when we are creative: The science of great ideas - The Buffer Blog - 0 views

  • Among all the networks and specific centers in our brains, there are three that are known for being used in creative thinking. The Attentional Control Network helps us with laser focus on a particular task. It’s the one that we activate when we need to concentrate on complicated problems or pay attention to a task like reading or listening to a talk. The Imagination Network as you might have guessed, is used for things like imagining future scenarios and remembering things that happened in the past. This network helps us to construct mental images when we’re engaged in these activities. The Attentional Flexibility Network has the important role of monitoring what’s going on around us, as well as inside our brains, and switching between the Imagination Network and Attentional Control for us.
  • 1. an idea is nothing more or less than a new combination of old elements 2. the capacity to bring old elements into new combinations depends largely on the ability to see relationships
  • Preparing your brain for the process of making new connections takes time and effort. We need to get into the habit of collecting information that’s all around us so our brains have something to work with.
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  • A series of studies have used electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to study the neural correlates of the “Aha! moment” and its antecedents. Although the experience of insight is sudden and can seem disconnected from the immediately preceding thought, these studies show that insight is the culmination of a series of brain states and processes operating at different time scales.
  • Drop the whole subject and put it out of your mind and let your subconscious do its thing.
  • As we engage our conscious minds in other tasks, like sleeping or taking a shower, our subconscious can go to work on finding relationships in all the data we’ve collected so far.
  • Seth Godin wrote about how important it is to be willing to produce a lot of bad ideas, saying that people who have lots of ideas like entrepreneurs, writers and musicians all fail far more often than they succeed, but they fail less than those who have no ideas at all.
Pedro Gonçalves

Top 11 Mobile Trends Of 2013 - ReadWrite - 0 views

  • Two technologies this year will be integral to smartphones' next evolutionary step: Bluetooth Low Energy and Wi-Fi Direct. 
Pedro Gonçalves

In 2014, The Mobile Web Will Die-And Other Mobile Predictions - ReadWrite - 0 views

  • In 2014, the mobile Web will die. That’s right, that bastardized version of the normal Web will crawl into a shallow grave and leave us all in peace. No more websites crippled with horrible “mobile.yourawfulwebsite.com” URLs. No more reading janky websites that display way too much fine print or omit crucial features when viewed on your smartphone or tablet. 
  • The mobile Web will die because the companies that make the engines it ran upon are killing their mobile browsers and replacing them with fully functional versions that run on any device. In 2014, these browsers will be updated to put the final nail in its coffin. In turn, developers will continue to build websites that can work across any screen size. Responsive design (what we do at ReadWrite to make the site look pretty everywhere) will continue to grow in 2014 as people realize that their old websites are losing them a lot of traffic from mobile devices.
  • Location-based consumer apps didn't let me down; as predicted, they remained stagnant this year. Foursquare and its kindred just are not hot anymore, even if Foursquare did just raise a funding round this week.
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  • HTML5 Takes Over The Mobile Web
  • Combined with CSS and JavaScript, HTML5 is what the Web will be built on in the future. And it will just be the Web, mobile or otherwise.
Pedro Gonçalves

How Native Advertising Will Change in 2014 | Adweek - 0 views

  • For scale and economic reasons, more advertisers will create their own content and simply use publishers as distribution systems. And, effectively adapting the custom experience to mobile is a must next year, if it isn't already.
Pedro Gonçalves

Snow Fail: Do Readers Really Prefer Parallax Web Design? | Co.Design | business + design - 0 views

  • The parallax style has excited web developers and inspired any number of hype lists. It's also triggered a backlash among critics who feel its bells-and-whistles approach detracts from actual content. Pitchfork creative director Michael Renaud recently told the Atlantic Wire he expects people to "tire" of the trend within a year or two.
  • the parallax site was only superior in one sense--fun. None of the other survey measures indicated a significant difference in user experience between the two sites. Parallax didn't even edge the standard site in questions about visual appeal (although participants did think it looked slightly more "professional"). Frederick also discovered one critical disadvantage of parallax: test participants who suffered from motion sickness found the style disorienting.
  • Sobering as this first careful study of parallax might be to web designers, Frederick still believes it's a fad with a future. He cautions developers to think more carefully about the context in which parallax is applied. Text-heavy sites that employ parallax scrolling seem more likely to disorient users, he says. Sites that emphasize visual elements--images, infographics, or data visualizations, in particular--are probably a better fit for the style.
Pedro Gonçalves

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook - 0 views

  • Earlier this month, Facebook noted that pages could see a decrease in organic reach as a result of News Feed algorithm tweaks that favor newsworthy posts. However, many marketers and Facebook page admins are reporting that they’re seeing an extreme drop in organic reach — as much as 44 percent in some cases — and it has been going on for months.
  • Komfo, a social marketing firm, studied fan penetration among 5,000 Facebook pages of various sizes from August through November with the following findings: 42% decrease in fan penetration 31% increase in viral amplification 28% increase in clickthrough rate (CTR)
  • In Komfo we do not doubt that the survey shows that there is no “free lunch” on Facebook anymore, and companies have to start investing in Facebook advertising if they want to reach the right audience with their content. However, it also shows that the Facebook’s algorithms, that control what we see in our newsfeed, have been improved. Facebook has become better at showing a page’s content to the most engaged users. Jim Tobin, President of Ignite Social Media, also saw significant drops in organic reach. In a study of 689 posts of 21 large brand pages found that in the week of Facebook’s announcement, organic reach dipped an average of 44 percent. Tobin pointed out that the previously accepted reach percentage of 16 percent can now be as low as 3 percent.
Pedro Gonçalves

The Trends That Ruled Pinterest In 2013 - ReadWrite - 0 views

  • Pinterest, the web's fastest growing content-sharing platform
  • The It Girl of social networking isn't just full of mason jars and wedding dresses—as the most repinned material from 2013 shows, Pinterest is a place to plan travel, learn about tech, find workout inspiration, and bookmark the cars of your dreams, too.
Pedro Gonçalves

Can Artificial Intelligence Like IBM's Watson Do Investigative Journalism? ⚙ ... - 0 views

  • Two years ago, the two greatest Jeopardy champions of all time got obliterated by a computer called Watson. It was a great victory for artificial intelligence--the system racked up more than three times the earnings of its next meat-brained competitor. For IBM’s Watson, the successor to Deep Blue, which famously defeated chess champion Gary Kasparov, becoming a Jeopardy champion was a modest proof of concept. The big challenge for Watson, and the goal for IBM, is to adapt the core question-answering technology to more significant domains, like health care. WatsonPaths, IBM’s medical-domain offshoot announced last month, is able to derive medical diagnoses from a description of symptoms. From this chain of evidence, it’s able to present an interactive visualization to doctors, who can interrogate the data, further question the evidence, and better understand the situation. It’s an essential feedback loop used by diagnosticians to help decide which information is extraneous and which is essential, thus making it possible to home in on a most-likely diagnosis. WatsonPaths scours millions of unstructured texts, like medical textbooks, dictionaries, and clinical guidelines, to develop a set of ranked hypotheses. The doctors’ feedback is added back into the brute-force information retrieval capabilities to help further train the system.
  • For Watson, ingesting all 2.5 million unstructured documents is the easy part. For this, it would extract references to real-world entities, like corporations and people, and start looking for relationships between them, essentially building up context around each entity. This could be connected out to open-entity databases like Freebase, to provide even more context. A journalist might orient the system’s “attention” by indicating which politicians or tax-dodging tycoons might be of most interest. Other texts, like relevant legal codes in the target jurisdiction or news reports mentioning the entities of interest, could also be ingested and parsed. Watson would then draw on its domain-adapted logic to generate evidence, like “IF corporation A is associated with offshore tax-free account B, AND the owner of corporation A is married to an executive of corporation C, THEN add a tiny bit of inference of tax evasion by corporation C.” There would be many of these types of rules, perhaps hundreds, and probably written by the journalists themselves to help the system identify meaningful and newsworthy relationships. Other rules might be garnered from common sense reasoning databases, like MIT’s ConceptNet. At the end of the day (or probably just a few seconds later), Watson would spit out 100 leads for reporters to follow. The first step would be to peer behind those leads to see the relevant evidence, rate its accuracy, and further train the algorithm. Sure, those follow-ups might still take months, but it wouldn’t be hard to beat the 15 months the ICIJ took in its investigation.
Pedro Gonçalves

Snapchat users' phone numbers may be exposed to hackers | Media | theguardian.com - 0 views

  • Gibson Security, a group of anonymous hackers from Australia, has published a new report with detailed coding that they say shows how a vulnerability can be exploited to reveal phone numbers of users, as well as their privacy settings. “Snapchat has a feature where it will grab all the numbers from your address book, upload them to their server [which is pretty bad by itself] and suggests you friends,” a spokesman for Gibson Security told Guardian Australia. “We discovered that if you were to go through and scan single phone number through this find friends function you could essentially obtain the phone number of a Snapchat user.”
Pedro Gonçalves

Google Wants To Build The Ultimate Personal Assistant | TechCrunch - 0 views

  • The next generation of search, he said, is all about making “all your tasks as you go through the day simpler and quicker.” That also means that in a large number of cases, you will interact with Google on something that may not even have a screen. The car, he believes, is prime real estate for the Google Search of the future, where you simply interact with the search engine and then engage in a conversation with Google. The living room, too, he believes is a place where Google should just work. That may be on a large screen, but maybe also just through microphones and speakers that wait for your “ok Google” command.
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