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And look at Facebook’s desktop ads as a whole, including both Sponsored Stories and the traditional sidebars ads. They’re getting just 0.083% CTR at a $0.88 CPC earning Facebook an eCPM of only $0.74, so mobile Sponsored Stories have 13.7X the CTR and earn Facebook 11.2x as much as its combined desktop ad offering.

Meanwhile, a quick look at a campaign in the tens of thousands of dollars by AdParlor showed that mobile ads have a CTR of 0.821% while traditional Facebook ad campaigns that mostly show up in the web sidebar with some presence in the web and mobile news feed had a CTR of regular ads have a CTR of just 0.032%. That’s a 25x better CTR on mobile. The campaign at gaining new fans for a Facebook page, and while the click-to-fan conversion rate on mobile was slightly worse – 55% on mobile versus 72% across placements – the improved in CTR makes up for it many times over.

Another Ads API giant Spruce Media told MediaPost that its tests with Facebook mobile sponsored stories have seen click-through rates from .8% to 1.7%, the same range as TBG Digital and AdParlor.

This all doesn’t seem like users are just clicking the relatively new, three month old ad units out of curiosity. It looks like users are actually perceiving them as content, and are clicking through to learn more about the Pages and apps their friends interact with.

Attaining such a high click-through rate for mobile Sponsored Stories is game-changing for Facebook, because there’s simply not as much room for it or any service to advertise on mobile. There’s no space for an ads sidebar and if far too many ads are injected into the content feed, users could get angry and stop browsing. But the impressively high CTR and eCPM mean Facebook doesn’t have to show too many Sponsored Stories to make a ton of money off of them.

Other social sites like Google+ and Twitter don’t have the scale, social graph, or on-site activity to serve Sponsored Stories that are as effective as Facebook’s. While Twitter and G+’s interest graph can power accurate ad targeting, only Facebook know who your closest friends are thanks to photo tags, wall posts, messages, and more. Its massive time-on-site also produces lots of interactions with brands and local businesses that can be turned into Sponsored Stories ads.

Facebook is just getting started. Sources say it’s working on a hyper-local mobile ad targeting product that could serve extremely relevant local business ads to users within a few hundred feet of a brick and mortar store. Thanks to the new Facebook Exchange real-time bidding system, Facebook could drive up CPC or CPM prices by getting advertisers to compete to reach specific mobile users, including ones who’ve been retargeted after visiting sites that indicate purchase intent.

High mobile Sponsored Story CTRs indicate at least some users don’t hate the ads, and wouldn’t rebel if they see more.

There's no way to compare the results to people's views on standard banners, because Harris didn’t ask respondents about that format. It did, however, ask the same questions about infomercials and print advertorials, with similar results.

We’re not saying native doesn’t have a place in a marketing mix. We’re saying, that’s not the most effective way to build a brand.”

Of course, there are issues with self-reported surveys, especially one that requires participants to be honest about their views about something as divisive as advertising.

It’s also worth noting that Harris showed respondents generic examples of sponsored stories, not examples of actual sponsored stories people are served on their own Facebook news feeds, where the ads are aligned with their personal experiences and preferences.

“Engagement rates with sponsored stories are substantially higher than other ads on the site, and typically, [people] engage with things they find relevant and interesting,” Bruich said. “We do not see any evidence that they negatively impact people’s experience on the site.”

the results also conflict with joint research by Nielsen and Facebook that found that overall, social ads—those served to Facebook users whose Facebook friends are fans of, or interacted with, the advertised brand—generated a 55 percent lift in recall over non-social ads.

a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.

People had the strongest reaction to sponsored video ads, with 85 percent saying they

negatively impacted or had no impact on their perception of the brand. Sixty-two percent said the same of Promoted Tweets and 72 percent of Sponsored Stories. The survey also revealed that 45 percent found Promoted Tweets misleading, while 57 percent and 86 percent said the same about Sponsored Stories and video ads, respectively.

Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.

Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.

Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.

Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.

Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.

“The whole phenomenon of cocreation is the most important change in what’s going on right now. You get the best, most authentic communication if you cocreate your messaging by consulting with employees and by engaging them in a dialogue.” By fostering what amounts to an open-source approach to content generation, leaders can inspire “employees to proselytize, to ‘own’ what they talk about, to advocate enthusiastically for their company,”

inclusive leaders know that bringing non-sales employees into the sales process can offer a low-cost, high-impact way to generate interest in their company’s latest offering. Word of mouth, ideally, starts at home.

letting employees join the fray of organizational conversation means letting go--letting go of the eminently understandable impulse to monitor and restrict what people say on company-sponsored communication channels. The advent of social media raises a particular challenge for leaders: Should they seek to impose rules on a medium that appears to be as unruly as it is powerful? But there, too, inclusive leadership requires a willingness to give up the need for control, together with a faith in employees’ ability to control themselves.

Conversational inclusion fosters employee passion.

Passion of that kind, in turn, helps fuel greater innovation, faster execution, and other ingredients of improved organizational performance. “The goal is to have engaged employees,” says Larry Solomon, of AT&T. “If you’re an engaged employee, you’re going to score high on your commitment to customers, your loyalty to the company, your overall happiness as an employee. You’re going to stick around, and you’re going to act as an ambassador for the company when you’re talking to your friends and family. And one of the key factors in having an engaged workforce is creating an environment where people feel like they’re being listened to.”