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Pedro Gonçalves

Smartphone user study shows mobile movement under way - Google Mobile Ads Blog - 0 views

  • 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
  • These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.
  • General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home 
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  • Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search
  • Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business
  • Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
  • Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%) 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase
  • Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users.  Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions.  Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.
Pedro Gonçalves

6 Free Chrome Apps and Extensions for Small Businesses : Technology :: American Express... - 0 views

Pedro Gonçalves

Men Like Mobile Ads More Than Women | Adweek - 0 views

  • According to Millward Brown’s 2012 U.S. AdReaction Report released Tuesday (Nov. 27), men looked more favorably upon all eight types of mobile ads they were asked about compared to women in a survey involving around 1,000 consumers. However, it's worth noting that neither ladies nor gents are exactly crazy about getting on-the-go product pitches, according to the study.
  • The biggest difference was augmented reality ads, which men view as a positive experience at a 15 percent clip compared to 6 percent for women. Mobile video and mobile display ads also significantly tilted toward the guys when compared to their female counterparts—16 percent versus 8 percent for both types of ad unit.
Pedro Gonçalves

12 Best Practices For Media Companies' Facebook Pages - AllFacebook - 0 views

  • Share breaking news updates: Lavrusik and Hershkowitz said posts that included the terms “breaking” or “breaking news” saw engagement 57 percent higher than non-breaking news posts
  • Use a conversational tone and include analysis: Posts with a personal tone or clever language saw engagement of 120 percent above the average, and posts with analysis received 20 percent more referral clicks.
  • Start conversations by asking questions and responding: Posts with prompts for conversation of questions saw engagement 70 percent above the average
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  • Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.
  • Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.
  • Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.
  • Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.
  • Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.
Pedro Gonçalves

Internet Ad Revenues Top $36 Billion in 2012, Study Says - 0 views

  • Total digital ad revenue is now on the verge of passing broadcast television to become the top media source in the U.S. for ad revenue.
  • Mobile ad revenue more than doubled from the previous year to $3.4 billion from $1.6 billion, the second year in a row that mobile ad revenue has experienced triple-digit growth. Digital video revenue increased by 29% in 2012 to $2.3 billion and search ad revenue increased by 14% to $16.9 billion.
  • Search ad revenue still accounts for nearly half of all digital ad revenues, but it's share ticked down slightly last year while the share from mobile ads increased from 5% in 2011 to 9% in 2012.
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  • Internet ad revenues in the U.S. increased by 15% in 2012 to $36.6 billion, driven by significant year-over-year increases in revenue for mobile, search and digital video ads,
Pedro Gonçalves

Do Native Ads Work? | Adweek - 0 views

  • say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they’re contextual and have quality conte
  • a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s promoted tweets, "Sponsored Stories" on Facebook, and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.
  • 45 percent found promoted tweets misleading, while 57 percent and 86 percent said the same about sponsored stories and video ads, respectively.
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  • There's no way to compare the results to people's views on standard banners, because Harris didn’t ask respondents about that format. It did, however, ask the same questions about infomercials and print advertorials, with similar results.
  • We’re not saying native doesn’t have a place in a marketing mix. We’re saying, that’s not the most effective way to build a brand.”
  • Of course, there are issues with self-reported surveys, especially one that requires participants to be honest about their views about something as divisive as advertising.
  • It’s also worth noting that Harris showed respondents generic examples of sponsored stories, not examples of actual sponsored stories people are served on their own Facebook news feeds, where the ads are aligned with their personal experiences and preferences.
  • “Engagement rates with sponsored stories are substantially higher than other ads on the site, and typically, [people] engage with things they find relevant and interesting,” Bruich said. “We do not see any evidence that they negatively impact people’s experience on the site.”
  • the results also conflict with joint research by Nielsen and Facebook that found that overall, social ads—those served to Facebook users whose Facebook friends are fans of, or interacted with, the advertised brand—generated a 55 percent lift in recall over non-social ads.
  • a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.
  • People had the strongest reaction to sponsored video ads, with 85 percent saying they
  • negatively impacted or had no impact on their perception of the brand. Sixty-two percent said the same of Promoted Tweets and 72 percent of Sponsored Stories. The survey also revealed that 45 percent found Promoted Tweets misleading, while 57 percent and 86 percent said the same about Sponsored Stories and video ads, respectively.
Pedro Gonçalves

Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nea... - 0 views

  • Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012
  • That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.
  • 2012’s fourth quarter numbers, at $10.3 billion, rose by 14.9 percent from $9 billion in the final quarter of 2011. These 2012 Q4 figures represent an uptick of 11.6 percent over Q3 2012, which came in at $9.2 billion.
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  • Digital video, a component of display-related advertising, brought in $2.3 billion, marking a significant year-over-year increase of 29 percent in 2012, compared to $1.8 billion in 2011. Search revenues in 2012 totaled $16.9 billion or 46 percent of 2012 revenues, up 14.5 percent from $14.8 billion in 2011. Display-related advertising revenues in 2012 totaled $12 billion or 33 percent of 2012 revenues, up almost 9 percent from $11 billion in 2011. Retail advertisers continue to represent the largest category of internet ad spending, accounting for 20 percent in 2012, followed by financial services, which is responsible for 13 percent of the year’s revenues.
  • For the second year in a row, mobile achieved triple-digit growth year-over-year
  • Mobile accounted for 9 percent of total internet ad revenue in 2012.
  • “These record-breaking numbers represent a paradigm shift when it comes to marketers recognizing the role a multiplicity of screens plays in effectively reaching today’s consumers,”
  • “As Smartphones get smarter, cellular networks get faster and user penetration of smart mobile devices increases, the combination of personalization and location will have tremendous appeal to marketers,”
  • Performance-based 64.6% $20,491 65.9% $24,093
Pedro Gonçalves

Here They Come: Facebook Announces Premium Video Ads From 'Select Group Of Advertisers'... - 0 views

  • The 15-second ads will begin playing on users’ News Feeds without audio, and they will stop playing if users scroll past them. Users who are interested in viewing the video ads can tap them, after which a full-screen version, with sound, will begin playing. Facebook said in announcing the test last December that for mobile users, video ads are pre-downloaded when their devices are connected via Wi-Fi, so they do not consume additional data, and users on data plans will not see their usage rise.
  • People can expect to begin seeing these new ads over the next few months.
  • we’re working with a company called Ace Metrix to help us review and assess how engaging the creative is for each ad — before it appears on Facebook. Ace Metrix will allow us to objectively measure the creative quality of the video in the Facebook environment and highlight performance indicators for advertisers such as watchability, meaningfulness, and emotional resonance. We’re taking this step in order to maintain high-quality ads on Facebook and help advertisers understand what’s working to maximize their returns on investment.
Pedro Gonçalves

Google's YouTube App Adds Advertising To The Equation | Fast Company - 0 views

  • mobile market, which brings in a quarter of YouTube's daily 1 billion hits
Pedro Gonçalves

[Review] Airtime vs. Chatroulette: The Tamer Social Serendipity that Nobody Really Wants - 0 views

  • Convincing casual social media users that something like Airtime isn't just speed dating is a hard sell. Blame Chatroulette, mid-'90s AOL chat rooms or Grindr, but meeting strangers through technology not for sex still feels inescapably creepy, even when it's cleverly facilitated by an app such as Glancee or Highlight. We like connecting with the people we meet in person after the fact, and even that's hard to make adequate time for. When it comes to video chat with the people we already know, there's no compelling reason to opt for Airtime over a Google+ Hangout, a Skype chat or even a Facetime call. And if you're interested in connecting with friends and family via video to begin with, odds are you've already picked your poison. Sean Parker may want to make Facebook less "boring" by inspiring serendipitous social discovery, but it's hard to imagine that Airtime isn't dead on arrival - there just isn't room for such a diluted blend of existing social tools nor is there the adventurous userbase to adopt them. We have Facebook and Facetime for the people we already know, Twitter and Google+ for the people we want to know and OkCupid and Match.com for the people we want to know, er, intimately. And for the greyer, more "serendipitous" areas? Chatroulette still boasts enough unfettered weirdness for a lifetime.
Pedro Gonçalves

The Future Of Technology Isn't Mobile, It's Contextual | Co.Design: business + innovati... - 0 views

  • shift toward what is now known as contextual computing
  • Amazon’s and Netflix’s recommendation engines, while not magnificently intuitive, feed you book and video recommendations based on your behavior and ratings. Facebook’s and Twitter’s valuations are premised on the notion that they can leverage knowledge of your acquaintances and interests to push out relevant content and market to you in more effective ways.
  • four data graphs essential to the rise of contextual computing: social, interest, behavior, and personal.
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  • They throw into relief the larger questions of privacy policy we’re currently wrestling with as a culture: Too much disclosure of the social graph can lead to friends feeling that you’re tattling on them to a corporation. The interest graph can turn your passions into a marketing campaign. The behavior graph can allow people who wish you harm to know where you are and what you’re doing. And revealing the personal graph can make it feel like an outside entity is quite literally reading your mind.
  • companies are actively constructing these graphs already. These products and services are in the market today, but most in existence target only one or two of these graphs. Few are pursuing all four, both given the immaturity of the space and a lack of clear targets to shoot for. This has the unintentional effect of highlighting the risks of using such services, without demonstrating their benefits. For the potential of contextual computing to be realized, these data sets must be integrated.
  • In an ideal contextual computing state, this graph would be complete--so gentle nudges by software and services can bring together two people who are strangers but who could get along brilliantly and are in the same place at the same time. It could be two people who share a friend and who simultaneously move to Omaha, where neither person knows a soul.
  • It’s easy for data to depict what you actually do instead of what you claim to do. Sensors do the job. So do, if less elegantly, self-reporting mechanisms. This data can sit in pivotal contrast to the interest graph, allowing computers to know, perhaps better than you, how likely you are to go for a jog. It would be useful, too, for a travel site that notes how you tell friends you’d like to visit China but records that you only vacation in Europe. Rather than uselessly recommending vacation deals to Beijing, a smart travel app would instead feed you deals to Paris or Berlin. The behavior graph provides the foundation, to some extent, of Google Search, Netflix recommendations, Amazon recommendations, iTunes Genius, Nike+ run tracking, FourSquare, FitBit, and the entire "quantified self" movement. When mashed against the other three graphs, there’s a potential for real insight.
  • Within a decade, contextual computing will be the dominant paradigm in technology.
Pedro Gonçalves

Google Study: 9 in 10 Consumers Engage in Sequential Device Usage - 0 views

  • As the number of Internet-enabled consumer devices continues to grow, so does the propensity of consumers to sequentially use multiple devices to complete a single online task. In fact, according to a new study from Google, 90 percent of people move among devices to accomplish a goal.
  • Examples of how consumers sequentially use multiple devices for a single task include opening an email on a smartphone and then finishing reading it on a home PC and looking up product specs on a laptop after seeing a TV commercial
  • The other primary way of using multiple devices is simultaneous use, meaning using more than one device at the same time. This includes both multitasking — performing different tasks on different devices — and complementary usage such as looking up a product online while watching a TV commercial.
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  • The most popular reasons for sequential device usage include web browsing (81 percent), shopping online (67 percent), managing finances (46 percent) and planning a trip (43 percent). Eighty-one percent of sequential online shopping is spontaneous, which Google credits to the widespread availability of smartphones.
  • 98 percent of sequential screeners move between devices in the same day to complete a task
  • Seventy-seven percent of the time, TV viewers have another device plugged in — with smartphones (49 percent) and PCs/laptops (34 percent) the most popular.
  • The study also found search to be a critical connector between devices used sequentially. Consumers use search to pick up on a second device where they left off on the first 63 percet of the time they are conducting multi-device search, 61 percent of the time they are browsing the Internet using multiple devices, 51 percent of the time they are shopping online via multiple screens, and 43 percent of the time they are using more than one device to watch online video.
  • Google advises digital marketers to allow customers to save their progress between devices, as well as use tactics like keyword parity (maintaining the same keywords across different publishers and the three primary match type silos of broad, phrase and exact) to ensure that they can be found easily via search when that customer moves to the next device.
  • 80 percent of searches that happen on smartphones are spur-of-the-moment, and 44 percent of these spontaneous searches are goal-oriented. And more than half (52 percent) of PC/laptop searches are spontaneous, with 43 percent goal-oriented
Pedro Gonçalves

Planned Facebook Ads Go Big But Less Social - And Users Will Hate Them - ReadWrite - 0 views

  • Facebook users will sit still for ads that, per current reports, will take over your desktop screen and run for 15 seconds, up to three times a day per user. What are the odds of that? 
  • Initially, the 15-second autoplay ads will appear on Facebook's desktop site; the social network is still working to bring them to its mobile app as well.
  • Facebook is expected to offer four daily "slots" for its video ads, each targeting a very large demographic: Women over 30 Women under 30 Men over 30 Men under 30
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  • Facebook will cap the ads so that no user will see an ad more than three times in a day. It is still unclear if advertising executives will want to cut down the typical 30-second television ad to fit Facebook's 15-second guideline, or if they'd create new ads especially for Facebook.
  • What Facebook can't yet promise, of course, is whether its billion users will actually sit through — or even tolerate — such intrusive ads, even just once.
  • Consumer surveys reveal that television advertising stands above all others in terms of influencing purchase decisions. 
  • Even amongst college students, for example, who are likely to be very social media savvy, television advertising is clearly the most influential of all.
Pedro Gonçalves

How Facebook Plans To Take Over The Internet - ReadWrite - 0 views

  • Imagine people in developing countries thinking Facebook is the gateway to the Internet. They would log into Facebook to access email, Wikipedia pages, weather information, and food prices. If they wanted additional services like the ability to stream video, they can buy it with a simple click—through Facebook. That’s Mark Zuckerberg’s vision for Internet.org. 
  • “Connecting the world” is Facebook’s vision—one that can’t be achieved without the support of other organizations, including the six telecom companies it partnered with for the Internet.org initiative.  Zuckerberg said the organization is looking for an additional three to five partners to bring on board, ones that will bet big that Facebook subsidies of social services will pay off by up-selling their data plans.
  • By using Facebook as an on-ramp to the Internet, the next one billion people will use social logins not just to control various apps, but their entire Internet usage. 
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