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Pedro Gonçalves

The Numbers Are Clear: Mobile Is Taking Over The World - ReadWrite - 0 views

  • According to the ITU's "facts and figures" publication, mobile penetration rates (pdf) are now about equal to the global population - including an 89% penetration rate in "developing countries," which currently have the highest mobile growth rates.
  • nearly everyone on the planet has a mobile phone - or will have one soon enough.
  • "mobile broadband" subscriptions have grown from 278 million in 2007 - when the iPhone was first introduced - to 2.1 billion in 2013 - an annual growth rate of 40%. 
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  • While larger still in the developed world, since 2010, mobile broadband adoption has grown fastest in developing countries - with rates hitting 82% in Africa and 55% in the Arab states.
  • mobile broadband is often cheaper than wired-broadband in developing countries. 
  • There are already, she noted, more than 1 billion smartphone subscribers worldwide. In addition, since the fourth quarter of 2010, smartphone and tablet sales have exceeded PC sales - and the growth trends continue to favor these newer devices. Mobile devices now account for 13% of global Internet traffic - and rising. 
Pedro Gonçalves

Top Trends of 2012: The Continuing Rapid Growth of Mobile - 0 views

  • According to StatCounter global statistics, mobile traffic jumped from about 4% of all Web traffic at the end of 2010 to over 10.5% now.
  • According to its public statistics, Facebook had "more than 500 million mobile monthly active users as of April 20, 2012." It also claimed "488 million monthly active users who used Facebook mobile products in March 2012."
  • Facebook's overall monthly active users is 901 million, so that's 55% of Facebook's monthly active user base who access the social network on a mobile device.
Pedro Gonçalves

10 Surprising social media statistics that might make you rethink your social strategy ... - 0 views

  • The fastest growing demographic on Twitter is the 55–64 year age bracket.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.
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  • 189 million of Facebook’s users are ‘mobile only’
  • It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.
  • YouTube reaches more U.S. adults aged 18–34 than any cable network
  • Every second 2 new members join LinkedIn
  • Social Media has overtaken porn as the #1 activity on the web
  • LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
  • Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
Pedro Gonçalves

Facebook UK loses 600,000 users in December | Technology | guardian.co.uk - 0 views

  • The number of Facebook's UK users dropped by 600,000 in December, according to data by social media monitoring firm SocialBakers.
  • Though representing a typical seasonal dip in use over the Christmas period, the UK was the only one of Facebook's 10 busiest territories that saw a seasonal fall, with user numbers dropping 1.86%.
Pedro Gonçalves

Facebook Real-time Marketing: 50% Post Reach Happens in 30min | Social Media Statistics... - 0 views

  • Almost 50 percent of engagement – happens in the first 30 minutes of posting, with 80 percent of engagement within the first 180 minutes.
Pedro Gonçalves

Cutting Through the Crowds on Facebook News Feeds | Social Media Statistics & Metrics |... - 0 views

  • In 2009, a Facebook account holder Liked, on average, 4.5 Pages. In just four years, this number increased to an average of 40 Pages! Not only that, but brands have been expanding their use of social media in their marketing campaigns, raising the number of Facebook posts that they make from an average of five times per month to 36. This means that in 2009, Facebook users only had to keep up with a manageable 23 updates per month, whereas they are currently bombarded with around 1 440 updates per month!
  • Some countries Like even more Pages than the 40 Page average, making them even harder to penetrate. The US takes the lead, Liking a whopping 70 Pages! The UK and France are tied, with their Facebook users Liking 48 Pages, on average. Mexican Facebook users follow closely, Liking an average of 41 Pages.
  • Our figures show that FMCG brands in the US may find it especially difficult to reach their fans, as this industry has the most Liked Pages.
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  • You must also determine which content is most engaging for your business, and create posts geared toward this. Photos are generally the most engaging type of Facebook post and will be all the more important once the new Facebook News Feed is launched, as as your photos will be more conspicuous. Creating content that your fans can engage with (Share, Comment, and Like) and that will, in turn, increase the reach of the post. The more engaging posts will appear more prominently in the News Feeds of the friends of your fans, allowing you to grow your fan base, and spread your message to more Facebook users.
  • more posts don’t always mean higher engagement. Fans may get overwhelmed if your posts are cluttering their News Feeds and it may ultimately result in them Unliking your Page.
  • The huge increase in brands’ posts over the years makes it all the more difficult to engage your fans. With the congestion users receive in their New Feeds, brands must pay attention to the content they are posting, the frequency, and the times of day.
Pedro Gonçalves

Is Your Business Benchmarking its Engagement Rate? | Social Media Statistics & Metrics ... - 0 views

  • he more fans you have, the more challenging it gets to engage and reach more Facebook users. It´s only natural that engaging a larger fan base is more difficult, as it sets higher demands on the quality of the content – you need more people to Like, Comment on, and Share your posts in order to be successful.
  • Car brands have once again proven that they know how to engage their community on Facebook. As you can see in the table below, they dominate the ranking with a 0.86% average Page Engagement Rate, followed by alcohol, and airline brands
  • Photos are the most engaging post type shared by page admins
Pedro Gonçalves

Are You Hungry for 'Snackable Content?' - 0 views

    • Pedro Gonçalves
       
      Just another term for chunckable content
  • the so-called "long-read" could be seen as a nutritious, well-balanced meal, while snackable content is the fast food of the content world.
  • So "snackable content" is short-form data — be it text, imagery or video — that consumers can quickly engage with, possibly on-the-go, possibly on a smaller screen, that will hopefully leave them hungry for more, similar content in the future.
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  • Have you heard the one about goldfish having a 3-second memory span? Would it shock you to know that some studies suggest the average adult attention span comes in at less than that — just 2.8 seconds? Other research is more generous, pegging the average attention span in 2012 as eight seconds, although this is down four seconds from the 2000 average
  • snackable content is an easy concept to grasp — it is described as bite-sized chunks of info that can be quickly "consumed" by its audience.
Pedro Gonçalves

Tweeting too Much? Find Out the Ideal Tweet Frequency for Brands | Social Media Statist... - 0 views

  • Some brands tend to overwhelm Twitter followers and post around 20 tweets a day, while others post only occasionally. To keep your audience engaged, you should avoid both extremes and stay somewhere in the middle.
  • We found out that their average Engagement Rate had a tendency to decline after the 3rd tweet they posted during one day. And as you can see from looking at the blue curve, the number of their total interactions (for all the tweets collectively) has grown only slightly after three tweets.
  • Total Engagement Rate= ((total number of replies + retweets + favorites)/ the number of followers on the given day) x 100 Average Engagement Rate= ((total number of replies + retweets + favorites/ number of tweets posted that day)/ number of followers on the given day) x 100
Pedro Gonçalves

Know Your Place! Where to Put Ads on Facebook | Social Media Statistics & Metrics | Soc... - 0 views

  • Currently, there are six different ad placements available to advertisers: Homepage All Facebook News Feed (desktop, mobile) Typeahead Logout Page (available only through Facebook IO)
  • Selecting “Homepage” as a placement will display your ads on the News Feed on desktop, right-hand side on homepage, and on News Feed for mobile.
  • Ads under the “All Facebook” place option may be shown on the right-hand side of Facebook, the desktop News Feed, or the Mobile News Feed. Facebook will decide exactly where to display your ad in order to drive the most clicks and actions, according to your budget.
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  • By selecting “News Feed” as a placement option, your ads will be displayed on both desktop and mobile.
  • Typeahead This is one of the most used features on Facebook. It gives advertisers the ability to target searches.
Pedro Gonçalves

If You Don't Like Your Future, Rewrite Your Past - Rosabeth Moss Kanter - Harvard Busin... - 0 views

  • "kaleidoscope thinking," a mental process of shaking up the pieces and reassembling them to form a new pattern, the way a kaleidoscope creates endless patterns. This metaphor suggests that reality is not necessarily fixed. The stories we tell ourselves — our cultural assumptions — are the limiting factor.
  • Narratives should be rewritten when they inhibit rather than inspire. Individuals and institutions can get bogged down by narratives that suggest inevitability — "it has always been this way, it was meant to be this way, and it couldn't possibly change."
  • Even in companies doing well, narratives prevent change if the stories are ones of destiny, and eventually entitlement
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  • Narratives are powerful leadership tools. People remember stories more readily than they remember numbers, and stories motivate action. Recent research showed that levels of charitable donations rise when donors are given statistical evidence of a problem, such as children living in poverty, but levels of giving rise even higher when donors read a story about one poor child.
  • Stories should be evidence-based, meeting a plausibility test. They should be principle-based, with enduring truths embedded in them that won't shift on a whim. They should permit action that is open-ended, creating not-yet-imagined possibilities.
Pedro Gonçalves

A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best... - 0 views

  • In terms of specific days and times to post on Facebook, here are some of the stats I found: Engagement rates are 18% higher on Thursdays and Fridays. I love the way this was explained in Buddy Media’s study: as they put it, “the less people want to be at work, the more they are on Facebook!”
  • Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with.
  • The best time of day to post on Facebook is debatable, with stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. It seems that this generally points to early afternoon being a solid time to post, and anytime after dinner and before work being a long shot.
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  • Twitter engagement for brands is 17% higher on weekends.
  • weekdays provide 14% more engagement than weekends, so this is definitely one you’ll want to test on your audience.
  • retweets have been shown to be highest around 5pm.
  • For click-throughs, the best times seem to be around noon and 6pm.
  • Twitter did an interesting study of these users and found that they are 181% more likely to be on Twitter during their commute.
  • They’re also 119% more likely to use Twitter during school or work hours.
  • 10pm–6am: This is the dead zone, when hardly any emails get opened. 6am–10am: Consumer-based marketing emails are best sent early in the morning. 10am-noon: Most people are working, and probably won’t open your email. Noon–2pm: News and magazine updates are popular during lunch breaks. 2–3pm: After lunch lots of people buckle down and ignore their inbox. 3–5pm: Property and financial-related offers are best sent in the early afternoon. 5–7pm: Holiday promotions & B2B promotions get opened mostly in the early evening. 7–10pm: Consumer promotions are popular again after dinner.
  •  23.63% of emails are opened within an hour of being received, this is something we definitely want to get right.
  • For more general emails, open rates, click-through rates and abuse reports were all found to be highest during early mornings and on weekends.
  • In a different study by MailChimp open rates were shown to be noticeably lower on weekends.
  • open rates increased after 12pm, and were highest between 2pm and 5pm.
  • A GetResponse study backed this up by showing that open rates drop off slightly, and click-through rates drop significantly on weekends. GetResponse found that Thursday is the best day for both open rates and click-throughs.
  • 70% of users say they read blogs in the morning More men read blogs at night than women Mondays are the highest traffic days for an average blog 11am is usually the highest traffic hour for an average blog Comments are usually highest on Saturdays and around 9am on most days Blogs that post more than once per day have a higher chance of inbound links and more unique views
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