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Pedro Gonçalves

Are You Hungry for 'Snackable Content?' - 0 views

    • Pedro Gonçalves
       
      Just another term for chunckable content
  • the so-called "long-read" could be seen as a nutritious, well-balanced meal, while snackable content is the fast food of the content world.
  • So "snackable content" is short-form data — be it text, imagery or video — that consumers can quickly engage with, possibly on-the-go, possibly on a smaller screen, that will hopefully leave them hungry for more, similar content in the future.
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  • Have you heard the one about goldfish having a 3-second memory span? Would it shock you to know that some studies suggest the average adult attention span comes in at less than that — just 2.8 seconds? Other research is more generous, pegging the average attention span in 2012 as eight seconds, although this is down four seconds from the 2000 average
  • snackable content is an easy concept to grasp — it is described as bite-sized chunks of info that can be quickly "consumed" by its audience.
Pedro Gonçalves

Branded Content Is A Winning Part Of The New Marketing In Europe | Forrester Blogs - 0 views

  • Connect to consumers in context. Having great content is not enough. Consider the context in which it will be consumed. Are your consumers looking for quick-hit information on their smartphones, snackable content on Facebook, or in-depth information on your website?  Create visible value. What topics can you credibly provide value on, through information, education, or entertainment? Don't just create it; make it clear where the value is provided. Continuously measure and optimize results. Go beyond tracking data to measuring impact. Tie results like brand lift, content shares, and unaided recognition of the content to metrics that run the business like leads or sales.
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