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Pedro Gonçalves

6 Free Chrome Apps and Extensions for Small Businesses : Technology :: American Express... - 0 views

Pedro Gonçalves

Google breaks 2005 promise never to show banner ads on search results | Technology | th... - 0 views

  • its AdWords product - shown beside searches
  • "Advertisers have long been able to add informative visual elements to their search ads, with features like Media Ads" - which adds video ads on Google search results page - Product Listing Ads" - which appear in Google's shopping results box - "and Image Extensions", which allows advertisers to put small images alongside "sponsored results", when they buy advertising space over search results.
Pedro Gonçalves

Rough Type: Nicholas Carr's Blog: McLuhan on the cloud - 0 views

  • By such orchestrated interplay of all media, whole cultures could now be programed in order to improve and stabilize their emotional climate, just as we are beginning to learn how to maintain equilibrium among the world's competing economies
  • I'm not advocating anything; I'm merely probing and predicting trends. Even if I opposed them or thought them disastrous, I couldn't stop them, so why waste my time lamenting?
  • Resenting a new technology will not halt its progress.
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  • By consistently embracing all these technologies, we inevitably relate ourselves to them as servomechanisms. Thus, in order to make use of them at all, we must serve them as we do gods. The Eskimo is a servomechanism of his kayak, the cowboy of his horse, the businessman of his clock, the cyberneticist - and soon the entire world - of his computer. In other words, to the spoils belongs the victor ...
  • Man’s relationship with his machinery is thus inherently symbiotic. This has always been the case; it’s only in the electric age that man has an opportunity to recognize this marriage to his own technology. Electric technology is a qualitative extension of this age-old man-machine relationship; 20th Century man’s relationship to the computer is not by nature very different from prehistoric man’s relationship to his boat or to his wheel - with the important difference that all previous technologies or extensions of man were partial and fragmentary, whereas the electric is total and inclusive. Now man is beginning to wear his brain outside his skull and his nerves outside his skin; new technology breeds new man.
Pedro Gonçalves

The Truth About Kids And Social Media | Fast Company | Business + Innovation - 0 views

  • kids are building a personal brand from an early age. Their digital footprint will have an impact on their future. Where they end up getting admitted to college, getting a job, and more. Social media will help connect them with like-minded individuals, including mentors, that share similar interests and aspirations that can help them achieve their long-term goals.
  • Facebook has a minimum age restriction of 13 years old to create an account. But according to Consumer Reports, last year 78% of parents helped create their children’s Facebook pages and 7.5 million users are under the age of 13 and lied about the age associated with the account.
  • After getting into a discussion with the third graders, we learned that several of them had abandoned their Facebook accounts because that’s where their parents were. They knew that the adult powers that be are a hop, skip, and a click away from monitoring the kid’s accounts on Facebook. The third-grade solution was to hop from Facebook to Instagram (which, ironically, Facebook also owns). In some cases, kids said they created new, rogue Facebook accounts where they connected with their friends and used their old ones as a decoy for parental supervision.
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  • The difference is Applicant A has a large social following of Twitter followers and Facebook friends which they’ve used proactively to connect with future professors, industry leaders, and executives at companies. They’ve already built a network of people who they are sharing valuable content with, allowing their strengths to shine. You are able to get a genuine understanding of the applicant by seeing how Applicant A engages with their followers and posts about the issues he/she is passionate about.
  • The scenario remains the same for job applicants. When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews. Many companies use social channels as screening tools.
  • Applicant B may have a social media presence (what college-age kid doesn’t?), but never took the time to fully develop it and turn it into an asset by having a “neutral” (read: a non-keg-stand) avatar photo, removing inappropriate language, and posting information that spotlights passions and strengths. As the college admissions recruiter, you can only choose one. Who would you choose? In this case, Applicant A’s wise use of social media gives him/her an edge over an otherwise perfect Applicant B.
  • Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
  • Imagine a college admissions recruiter evaluating two applicants side by side. They both look the same on paper. They shine academically, with impressive transcripts, essays, and SAT scores. Both have an extensive list of extracurricular activities and outstanding recommendation letters.
  • 77% of employers use social media to recruit candidates
Pedro Gonçalves

Waiting For Prometheus | TechCrunch - 0 views

  • What matters is that they are even capable of viewing and collecting our personal, private data in this way. Why is it even possible that Verizon has this level of data to disclose? Why is it even possible that Apple can infer and cache our locations based on metadata? Why is it even possible that our emails can be skimmed for advertising opportunities? If we did not explicitly permit these things, then we have implicitly done so by choosing to go ahead and use the Internet this way either because the pros outweighed the cons. But now the cons are starting to add up.
  • we use the Internet as a sort of phantom extension of our own computers, putting things where they are accessible to us but we are not responsible for them. This was the so-called web 2.0: every personal computer and device, vastly more powerful and connected than ever before, yet acting as a thin client. Clearly, this is where we began to lose touch with reality.
  • How did we decide we were in control of the data we sent Google or Facebook? Why would we submit to such an obvious delusion? Does anyone really believe that these companies have our best interests in mind to any greater a degree than a dairy farmer and his cows? We submitted because they were the only option
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  • And now, after we voluntarily put all our data in someone else’s keeping, alternately trusting and ignoring them when they told us how they can read it but wouldn’t dare, could sell it but don’t need to, might disclose it to the government but only if they have to, we’re finding out they’ve been doing all this and more the whole time. We’ve been pouring our data into the river for years and just pretending there was no one downstream.
  • I believe we are going to decentralize and cellularize once we realize how needlessly dependent on distant and dubiously beneficial third parties.
  • In a way, we want the opposite of Pandora’s box. Something that, once shut, no one can open but us: Pandora’s lockbox.
  • the direction of development in the tech sector really does seem geared towards trivialities.
  • Here, then, is the real question: where is the breakthrough device or software that decouples our data from the oppressive web 2.0 superstructure with no loss to functionality? One might ask: where is the Napster for privacy?
  • The networks that we have come to rely on were once only possible through powerful intermediaries. But what was once symbiotic has become parasitic, and those intermediaries have now outlasted their usefulness and squandered whatever trust they conned out of us when we were given the choice between tainted privilege and safe obsolescence. We did it their way. It’s time to take the highway.
Pedro Gonçalves

For Brands, Being Cool Is As Hot As Sex | Fast Company - 0 views

  • For the study 353 volunteers were asked to submit adjectives they associated with coolness. Surprisingly, the word "friendly" topped the list, followed by "personal competence."
  • This ranking positioned socially skilled, popular, smart, and talented people as being the ultimate in cool; individualist hipsters featured lower on the list. Bar-Ilan concluded: "Coolness has lost so much of its historical origins and meaning." That is: rebels are not hot. Or cool.
  • Another attribute figured prominently in this recent study: physical attractiveness. The prominence of "good looks" in the study echoes the results of work I carried out for my most recent book, Brandwashed. During my $3 million study into the way word-of-mouth works, I asked a family of five to secretly promote brands to a cadre of their friends, family members and colleagues. During this experiment, I learned that the key to the family’s success was neither their extensive network, nor their gift of the gab; it was their good looks.
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  • A slew of books published in the last year attest to this.  Daniel Hamermesh describes why attractive people are more successful in Beauty Pays, whereas Deborah Rhodes’s The Beauty Bias argues for a legal basis to prohibit discrimination against those who are not gifted in the looks department.
Pedro Gonçalves

Smartphone user study shows mobile movement under way - Google Mobile Ads Blog - 0 views

  • 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
  • These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.
  • General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home 
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  • Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search
  • Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business
  • Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
  • Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%) 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase
  • Make sure you can be found via mobile search as consumers regularly use their phones to find and act on information. Incorporate location based products and services and make it easy for mobile customers to reach you because local information seeking is common among smartphone users.  Develop a comprehensive cross-channel strategy as mobile shoppers use their phones in-store, online and via mobile website and apps to research and make purchase decisions.  Last, implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones while consuming other media and are influenced by it.
Pedro Gonçalves

How Twitter's new expanded images increase clicks, retweets and favorites [New data] - ... - 0 views

  • Right click any image on the web and “Buffer this image”
  • This uploads the image to Twitter itself, which means Twitter will show it inline.
  • We found that writing a tweet which gives context to the image itself and simply including a link for our follwers to read more worked well.
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  • we’re still seeing some great engagement on Tweets that include a link without an image. In fact—that screenshot shows that link-based Tweets without images can get even more click-throughs that those with images.
Pedro Gonçalves

kuler - help - 0 views

  • For Adobe Creative Suite® 4 and 5 components: Find Kuler panels in Photoshop®, Illustrator®, InDesign®, Fireworks®, and Adobe Flash® Professional software by choosing Window > Extensions > Kuler.
  • Q: I saved kuler themes with the CS4 kuler panel, using the Save Theme button. How do I move them to my CS5 applications? A: When you install CS5, there will be a one-time migration of CS4 themes saved in this way, to CS5. Beyond that CS4 applications will not see new themes saved using CS5, and vice versa.
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