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“social media” refers not to platforms, but to what those applications enable: social interaction.

Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity.

a prudent client—the kind you really want—will choose a web partner on the strength of the entire package. Doing otherwise, selecting on a matrix of numbers, dates, and line items, is an exercise in foolishness, akin to buying a car without knowing the make and model. Relationships, even in business, are founded on and strengthened by mutual compatibility. Proposing to work together on a project is remarkably similar to proposing marriage (despite the obvious and important differences): it ought to be a decision based on both emotion and reason, supported by a high degree of trust. In writing a proposal, you are making the case for the appropriateness of your new life together. These early, hesitant steps toward knowing one another better are crucial.

At some point later in the document, include the contact information for a few of your best clients. References reassure the reader that you are who you claim to be. You might also wish to provide a brief overview of some previous projects similar to the project on which you are bidding. Business is as much (if not more) about people as it is about dollars and cents, deliverables and timelines. If your company is difficult to relate to because your proposal is generic, it shouldn’t surprise you when you are inevitably forgotten.

Meticulously evaluate every client before issuing a proposal. Once you do, don’t panic if they walk because you stuck to your philosophical guns. You just saved yourself bucket-loads of stress and misery.

In a blog post, YouTube also shared some stats on its original programming. According to the company, the top 25 original channels are averaging over a million views weekly, and 800 million viewers are watching 4 billion hours of content every month — up from 3 billion hours earlier this year.

to determine if any given Page post shows up in the news feed, Facebook looks at four main factors: If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.

Let’s say Darth Vader posts that he and Luke Skywalker have confirmed that they are father and son. To determine if Yoda saw this post in his news feed, Facebook would look at: whether Yoda had Liked or interacted with posts by Vader in the past, if Leia and Han Solo Liked the relationship post by Vader when Facebook showed it to them, whether Yoda tended to interact with relationship change posts in the past, and whether anyone else had complained about Vader or this particular post by the Sith Lord.

Facebook says it adjusts the way in which it weights these factors to try to increase engagement and general satisfaction. Maybe reach decreases on some Pages, but people interact more with the news feed overall, according to Cathcart.

social media use on mobile devices rose 63% between native apps and the mobile Web in the United States in 2012.

Between PCs and mobile devices, Americans spent 121 billion minutes on social media in July 2012, an increase of 37% (88 billion minutes). 

In the United States, 152 million people accessed Facebook from their PCs against 152.7 million through either native apps or the mobile Web.

say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they’re contextual and have quality conte

a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s promoted tweets, "Sponsored Stories" on Facebook, and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.

45 percent found promoted tweets misleading, while 57 percent and 86 percent said the same about sponsored stories and video ads, respectively.

The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook. If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location. Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Adobe analyzed more than 1 billion visits for more than 1,000 websites and found that 8% of traffic came from tablets. That ranks ahead of the 7% of visits that came from smartphones. Of course, that leaves 85% or so percent of Web traffic still coming from desktop PCs and laptops. 

no matter how much we harp on the notion that the mobile Web is not just the future, but also the present, the vast majority of Web traffic still comes from the legacy that is the PC. 

Almost 50 percent of engagement – happens in the first 30 minutes of posting, with 80 percent of engagement within the first 180 minutes.

The optimal line length for your body text is considered to be 50-60 characters per line, including spaces (“Typographie”, E. Ruder). Other sources suggest that up to 75 characters is acceptable.

In order to avoid the drawbacks of too long and too short lines, but still energize your readers and keep them engaged, we suggest keeping it within the range of 50-75 characters per line.

The optimal line length for your body text is considered to be 50-60 characters per line, including spaces (“Typographie”, E. Ruder). Other sources suggest that up to 75 characters is acceptable.

he more fans you have, the more challenging it gets to engage and reach more Facebook users. It´s only natural that engaging a larger fan base is more difficult, as it sets higher demands on the quality of the content – you need more people to Like, Comment on, and Share your posts in order to be successful.

Car brands have once again proven that they know how to engage their community on Facebook. As you can see in the table below, they dominate the ranking with a 0.86% average Page Engagement Rate, followed by alcohol, and airline brands

Photos are the most engaging post type shared by page admins