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Pedro Gonçalves

The Future Of Technology Isn't Mobile, It's Contextual | Co.Design: business + innovati... - 0 views

  • shift toward what is now known as contextual computing
  • Amazon’s and Netflix’s recommendation engines, while not magnificently intuitive, feed you book and video recommendations based on your behavior and ratings. Facebook’s and Twitter’s valuations are premised on the notion that they can leverage knowledge of your acquaintances and interests to push out relevant content and market to you in more effective ways.
  • four data graphs essential to the rise of contextual computing: social, interest, behavior, and personal.
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  • They throw into relief the larger questions of privacy policy we’re currently wrestling with as a culture: Too much disclosure of the social graph can lead to friends feeling that you’re tattling on them to a corporation. The interest graph can turn your passions into a marketing campaign. The behavior graph can allow people who wish you harm to know where you are and what you’re doing. And revealing the personal graph can make it feel like an outside entity is quite literally reading your mind.
  • companies are actively constructing these graphs already. These products and services are in the market today, but most in existence target only one or two of these graphs. Few are pursuing all four, both given the immaturity of the space and a lack of clear targets to shoot for. This has the unintentional effect of highlighting the risks of using such services, without demonstrating their benefits. For the potential of contextual computing to be realized, these data sets must be integrated.
  • In an ideal contextual computing state, this graph would be complete--so gentle nudges by software and services can bring together two people who are strangers but who could get along brilliantly and are in the same place at the same time. It could be two people who share a friend and who simultaneously move to Omaha, where neither person knows a soul.
  • It’s easy for data to depict what you actually do instead of what you claim to do. Sensors do the job. So do, if less elegantly, self-reporting mechanisms. This data can sit in pivotal contrast to the interest graph, allowing computers to know, perhaps better than you, how likely you are to go for a jog. It would be useful, too, for a travel site that notes how you tell friends you’d like to visit China but records that you only vacation in Europe. Rather than uselessly recommending vacation deals to Beijing, a smart travel app would instead feed you deals to Paris or Berlin. The behavior graph provides the foundation, to some extent, of Google Search, Netflix recommendations, Amazon recommendations, iTunes Genius, Nike+ run tracking, FourSquare, FitBit, and the entire "quantified self" movement. When mashed against the other three graphs, there’s a potential for real insight.
  • Within a decade, contextual computing will be the dominant paradigm in technology.
Pedro Gonçalves

Next-Generation Search: Software Bots Will Anticipate Your Needs - ReadWrite - 0 views

  • Proactive software agents will reduce the need to waste time looking for information.
  • Contextual search tools like Google Now, which takes into account where you are and what you are doing to provide useful information, are the first big step towards anticipatory and responsive software agents.
  • In the consumer world right now, Apple's Siri is the most well-known example thus far of how a software agent will interact with humans, though it has its limitations, both in speech recognition and plain common sense. As that interaction is smoothed out, though, it is not hard to imaging giving agents like Siri or Google Now's voice search more permissions to act on the information at hand, instead of just reporting it. Once that hurdle is overcome, all of that predictive and contextual information that the Internet is starting to finding for us will have a smooth, human-like interface and better able to help us manage our days.
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  • The combination of automated agents, contextual search and a sea of data from our devices, services and the Internet of Things, search is poised to become vastly more useful and efficient than it already is. The pieces are getting there with agents like Siri and contextual search like Google Now. If it all works as promised, information we need will be delivered to us just when we need it, without our having to invest time and effort looking for it.
Pedro Gonçalves

Forget Searching For Content - Content Is About To Start Searching For You - ReadWrite - 0 views

  • With contextual search, it's no longer enough to get your business or product listed on the first Web page of results. On a mobile device, as well as in push situations, SEO is really effective only if you can push your results into the top position, or at least into the first few lines.
  • Wearable devices like Google Glass and the rumored iWatch could put even more pressure on search results. We don't yet know what their interfaces will look like, but it seems safe to assume that there may be even less real estate available to display search results.
  • This is one reason why the search engines are working so hard to deliver knowledge rather than just Web page links in their results. Google and Bing both now feature "knowledge boxes" that try to encapsulate the pertinent information about a topic in one glance. This "knowledgization" of search results is conducive to mobile search because it parses data into easily displayed and digestible chunks - essential for the smaller screen.
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  • If the information being received is of better quality, then perhaps we won't have to search as much in the future.
Pedro Gonçalves

To Create The Future Of Brand Identity, Ideo Looks Inward | Co.Design: business + innov... - 0 views

  • "There’s you, the person, and you have your full identity in yourself," he says. "But you know contextually when to wear certain things. You might wear one thing to a funeral, you might wear one thing for a Saturday night. You understand those contexts. And those never change your identity, so to speak, but they do start to communicate some kind of intent. And that’s what we’re trying to figure out right now. How do you create some kind of contextual mirror to create intent."
  • "Monolithic solutions are a necessity of yesterday, because of the permanence and cost of communication," Hendrix wrote in his opening remarks for the project. "Now we’re in an ephemeral and affordable age, and mass distribution at low cost is possible thanks to the digital revolution."
  • "The digital revolution let us make more complex identity systems, but what’s the point?," he says. "At some point, you start asking, 'why do I need 10,000 configurations of a mark? What’s it really saying to me?"
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  • "We haven’t had to think about responsive identities," he says. "We haven’t had to think about time or space. And I think those will all become more important dimensions."
  • What Ideo’s really searching for is a better way of communicating in general--an identity system flexible enough to work in countless new situations, across myriad channels.
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