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Pedro Gonçalves

Twitter just added Lead Generation to Twitter Cards, this could be big - The Next Web - 0 views

thenextweb.com/...witter-cards-this-could-be-big

Social Marketing Twitter

shared by Pedro Gonçalves on 23 May 13 - No Cached
  • Twitter unveiled the Lead Generation Card today, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them to instantly send their basic contact information – name, Twitter handle and email address – to the brand or business in question. All of the information is pre-filled within the Twitter Card based on the users’ existing account settings, thereby avoiding the often tedious process of filling out an online form. As soon as the button is clicked, the information is sent securely to the account that sent out the offer.
Pedro Gonçalves

3 Motivational Mind Tricks Designed To Power Progress | Fast Company | Business + Innov... - 0 views

www.fastcompany.com/...cks-designed-to-power-progress

Self-Management

shared by Pedro Gonçalves on 11 Jun 13 - No Cached
  • Even the illusion of progress causes an accelerating effect.
  • Take time to reflect on and acknowledge how your work has progressed. All it takes is a pause to get the satisfying sight of all your own kind of accumulating Bionicles rather than letting them slip past you, unrecognized sources of fuel.
  • Your motivation surges the closer you are to reaching your goal. Something about seeing the finish line lights a fire, even when you’re not always on the right track.
  • ...5 more annotations...
  • the closer you are to earning a free coffee, the more frequently you’ll purchase a cup.
  • even the illusion of progress causes the same accelerating effect. In the same study, one set of coffee shop customers received a 12-stamp loyalty card, with two pre-existing bonus stamps, while the other got a regular 10-stamp card. Who purchased 10 drinks faster for their free coffee? The 12-stamp cardholders, by three days.
  • motivation and performance slow down right after a goal is achieved
  • the solution is deliberate practice, the kind of intensely focused, introspective practice that results in mastery, expertise, and virtuosity. What’s fascinating about this kind of practice is that it doesn’t require that you drive yourself into the ground. The best violinists, for example, practice no more than four-and-a-half hours a day and otherwise prioritize rest and rejuvenation.
  • the critical factor of deliberate practice is intention. Your goal itself must be improvement--achieved through a combination of knowing your weaknesses, self-monitoring, analysis, study, and experimentation.
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