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Design how people learn

"The ultimate measure of success of a good process is that you are able to turn someone from a doubter into a champion.  It's a tough challenge, but it's a lot easier if you go about it the right way."

The Design of Everyday Things is a best-selling[1] book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable. One of the main premises of the book is that although people are often keen to blame themselves when objects appear to malfunction, it is not the fault of the user but rather the lack of intuitive guidance that should be present in the design.