Web News Guru Jeff Jarvis on Death of Papers: 'This Year Will Bring a True Sea Change' - SPIEGEL ONLINE - News - International - 0 views
-
The online generation thinks: If the news is that important, it will find me. My son who has never subscribed to a print newspaper, gets his news from Facebook, Twitter or from friends. He no longer treats traditional media as a magnet. People now get their messages by relying on other people they trust.
-
SPIEGEL ONLINE: So what role, in your opinion, can newspapers still play?
-
arvis: They certainly no longer want to be in the paper business because that is dying out. The information business might be fine but there is no scarcity of information and news online. They could, however, be very effective in the collection business -- just find the best of the stuff that is out there online. They could also use their strong brands to compete in the business of elegant organization by creating information platforms or venturing into new markets. The New York Times has just started a new local program in New York enlisting my journalism students to collaborate online with them to report on their communities. That is the right approach. News outlets need to think distributed, they must collaborate with bloggers or social networking sites. On my blog, I have links to Google News or Google Maps. Innovative newspapers like the Guardian in Britain are equally open to cooperation. They make all their content available free online, they link to all sorts of sites, and in turn they receive more links in return.
- ...4 more annotations...