Maximizing the advantages and capably advocating the shared interests, policies and values of one Europe in a competitive and heteropolar world will require that priority attention and adequate resources be directed towards:
Nurturing policy capacity (development, analysis and implementation) in order to improve performance on issues such as Afghanistan
Burnishing core professional skills (negotiation, languages, cross-cultural communication) through improved training and professional development
Sharpening operational agility, flexibility and adaptability (continuous learning, empowerment, enabling tools), for instance, through better use of new media
Establishing a representational footprint in the field that is keyed to receiving as well as sending state needs and circumstances
Creating and connecting with wider networks, and;
Mainstreaming public diplomacy and European brand management.