Jarvis: There is simply no scarcity of news online, so it is hard to return to old monopolies from the print era. In discussions, I often hear from media executives that readers should pay for content online. We need to get past such emotional debates. It is not about what should be done, it is about simple economics. When the New York Times stopped charging for content online, visits to its site increased by 40 percent. You will never get the ad rates you got in the past for print for those links. But media outlets can use them to generate other income. In Germany,
Axel Springer is making a lot of money from merchandising online. BILD.de just sold 21,000 video cameras to readers who are then using them to take pictures that they send to the newsrooms. Also, news organizations could target smaller advertisers more aggressively for online ads.