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Pedro Gonçalves

BBC News - E-diplomacy: Foreign policy in 140 characters - 0 views

www.bbc.co.uk/...magazine-18856295

Social Media Twitter E-diplomacy

shared by Pedro Gonçalves on 31 Jul 12 - No Cached
  • The acknowledged leader in this field is the US State Department, which now boasts more than 150 full-time social media employees working across 25 different offices. It uses familiar sites like YouTube, Facebook and Twitter, as well as local equivalents, such as VKontakte in Russia. Ambassadors and other State Department employees are encouraged to establish an online presence.
  • "The State Department is really creating what is effectively a media empire that could soon be the digital equivalent of old school international broadcasters like the BBC," he says. "But they not only see it as part of a broadcasting strategy, they are looking at the wider potential." Social media acts like an early warning system of emerging social and political movements, he says. It is also a way of reaching online opinion formers, and a means of correcting misinformation very quickly.
  • The State Department now has an internal version of Wikipedia called Diplopedia, which has more than 14,000 entries. To encourage internal networking, there is also an equivalent of Facebook called Corridor - in the look and feel, the two are strikingly similar - which has over 6,500 members.
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  • e-diplomacy is the talk of foreign ministries the world over, as foreign affairs is increasingly conducted in 140 characters or less.
Pedro Gonçalves

U.S. Steps Gingerly Into Tumult in Iran - NYTimes.com - 0 views

www.nytimes.com/...17media.html

Iran Iran Elections 2009 US Twitter E-diplomacy Iraq

shared by Pedro Gonçalves on 17 Jun 09 - Cached
  • on Monday afternoon, a 27-year-old State Department official, Jared Cohen, e-mailed the social-networking site Twitter with an unusual request: delay scheduled maintenance of its global network, which would have cut off service while Iranians were using Twitter to swap information and inform the outside world about the mushrooming protests around Tehran.
  • “This was just a call to say: ‘It appears Twitter is playing an important role at a crucial time in Iran. Could you keep it going?’ ” said P.J. Crowley, the assistant secretary of state for public affairs.
  • Twitter complied with the request, saying in a blog post on Monday that it put off the upgrade until late Tuesday afternoon — 1:30 a.m. Wednesday in Tehran — because its partners recognized “the role Twitter is currently playing as an important communication tool in Iran.” The network was working normally again by Tuesday evening.
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  • The episode demonstrates the extent to which the administration views social networking as a new arrow in its diplomatic quiver. Secretary of State Hillary Rodham Clinton talks regularly about the power of e-diplomacy, particularly in places where the mass media are repressed.
  • There were also suspicions that some pro-government forces might be using new-media outlets to send out misinformation. One popular opposition site, Persiankiwi, warned its followers on Tuesday to ignore instructions from people with no record of reliable posts.
  • Mr. Cohen, a Stanford University graduate who is the youngest member of the State Department’s policy planning staff, has been working with Twitter, YouTube, Facebook and other services to harness their reach for diplomatic initiatives in Iraq and elsewhere.
  • Tehran has been buzzing with tweets, the posts of Twitter subscribers, sharing news on rallies, police crackdowns on protesters, and analysis of how the White House is responding to the drama.With the authorities blocking text-messaging on cellphones, Twitter has become a handy alternative for information-hungry Iranians. While Iran has also tried to block Twitter posts, Iranians are skilled at using proxy sites or other methods to circumvent the official barriers.
  • Last month, he organized a visit to Baghdad by Mr. Dorsey and other executives from Silicon Valley and New York’s equivalent, Silicon Alley. They met with Iraq’s deputy prime minister to discuss how to rebuild the country’s information network and to sell the virtues of Twitter.
  • In addition to Twitter, YouTube has been a critical tool to spread videos from Iran when traditional media outlets have had difficulty filming the protests or the ensuing crackdown. One YouTube account, bearing the user name “wwwiranbefreecom,” showed disturbing images of police officers beating people in the streets. On Monday, Lara Setrakian, an ABC News journalist, put out a call for video on Twitter, writing, “Please send footage we can’t reach!”
  • Journalists were told on Tuesday that they could not cover protests without permission. The restrictions “effectively confine journalists to their offices,” a spokesman for the BBC said.
Pedro Gonçalves

Ad of the Day: Coca-Cola Tries to 'Open Happiness' Between India and Pakistan | Adweek - 0 views

www.adweek.com/...ad-day-coca-cola-149676

Coca-Cola India Pakistan Cola Diplomacy Branding

shared by Pedro Gonçalves on 21 May 13 - No Cached
  • Cola diplomacy runs the risk of coming across as painfully naive by oversimplifying a complex issue that's tangled up in a long history of imperialism, religious conflict and nuclear stand-off, to name a few factors. Coke frames this powder keg of a problem as, on some level, simply one of miscommunication—because that's small enough that the brand can then frame itself as the solution. Sure, more understanding and common ground isn't a bad thing, and Coke takes some pains to temper the portrayal of its own success, erring on the side of aspirational everyman/everywoman voiceover platitudes throughout the spot (e.g., "We are going to take minor steps so that we are going to solve bigger issues.") But really, what the brand is taking minor steps toward is selling more sugar water in a way that isn't explicitly about selling more sugar water, and has at least the veneer of a higher purpose.
  • the social-media zeitgeist holds that doing good is good for business. Yes, a warm-and-fuzzy video like this has some entertainment value, and it's is certainly more palatable—and arguably more effective—than a hard-sell product spot. But doesn't distilling a geopolitical conflict into short-form branded content do more harm than good by trivializing it? Or if everyone just drank a Coke, would they really get along?
Argos Media

After Gaza, Israel Grapples With Crisis of Isolation - NYTimes.com - 0 views

www.nytimes.com/...19israel.html

Israel Branding Avigdor Lieberman Hosni Mubarak

shared by Argos Media on 19 Mar 09 - Cached
  • Israel, whose founding idea was branded as racism by the United Nations General Assembly in 1975 and which faced an Arab boycott for decades, is no stranger to isolation. But in the weeks since its Gaza war, and as it prepares to inaugurate a hawkish right-wing government, it is facing its worst diplomatic crisis in two decades.
  • The issue has not gone unnoticed here, but it has generated two distinct and somewhat contradictory reactions. On one hand, there is real concern. Global opinion surveys are being closely examined and the Foreign Ministry has been granted an extra $2 million to improve Israel’s image through cultural and information diplomacy.
  • But there is also a growing sense that outsiders do not understand Israel’s predicament, so criticism is dismissed.“People here feel that no matter what you do you are going to be blamed for all the problems in the Middle East,” said Eytan Gilboa, a professor of politics and international communication at Bar Ilan University. “Even suicide bombings by Palestinians are seen as our fault for not establishing a Palestinian state.”
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  • Javier Solana, foreign policy chief for the European Union, said in Brussels on Monday that the group would reconsider its relationship with Israel if it did not remain committed to establishing a Palestinian state.
  • Mr. Lieberman also has few fans in Egypt, which has acted as an intermediary for Israel in several matters. Some months ago Mr. Lieberman complained that President Hosni Mubarak of Egypt had not agreed to come to Israel. “If he doesn’t want to, he can go to hell,” he added.“Imagine that Hossein Mousavi wins the Iranian presidency this spring and he names Mohammad Khatami as his foreign minister,” said Meir Javedanfar, an Iran analyst in Israel, referring to two Iranian leaders widely viewed as in the pragmatist camp. “With Lieberman as foreign minister here, Israel will have a much harder time demonstrating to the world that Iran is the destabilizing factor in the region.”
  • Secretary of State Hillary Rodham Clinton has already criticized Israeli plans to demolish Palestinian homes in East Jerusalem, and her department has criticized Israel’s banning of certain goods from Gaza.This represents a distinct shift in tone from the Bush era. An internal Israeli Foreign Ministry report during the Gaza war noted that compared with others in the United States, “liberals and Democrats show far less enthusiasm for Israel and its leadership.”
  • Some Israeli officials say they believe that what the country needs is to “rebrand” itself. They say Israel spends far too much time defending actions against its enemies. By doing so, they say, the narrative is always about conflict.“When we show Sderot, others also see Gaza,” said Ido Aharoni, manager of a rebranding team at the Foreign Ministry. “Everything is twinned when seen through the conflict. The country needs to position itself as an attractive personality, to make outsiders see it in all its reality. Instead, we are focusing on crisis management. And that is never going to get us where we need to go over the long term.” Mr. Gilboa, the political scientist, said branding was not enough. “We need to do much more to educate the world about our situation,” he said. Regarding the extra $2 million budgeted for this, he said: “We need 50 million. We need 100 million.”
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