As deregulation diminished governmental standards and inspection, managers have ratcheted up line speeds, increasing the splattering of fecal and stomach matter and spreading food-borne illnesses like E. coli. This deadly threat, described by journalist Eric Schlosser in his popular book Fast Food Nation, is microbial and invisible, but every bit as much a consequence of profit maximization as the unwholesome practices exposed by Sinclair a century ago. If there is a silver lining, it is that this time around the interests of labour and consumers cannot be easily divided. Speed-up and unsanitary working conditions — two critical issues for meat-packing workers — are directly linked to consumers' health concerns.