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If you are not happy with your B2B website conversion rates or wish to improve them by fine-tuning your SEO techniques then here are a few tips.

In addition to receiving and tracking your target web traffic, you also need to track visitors that might just end up at your home page or any other landing page and exit without visiting any other page on your website. This "bounced" traffic can be calculated using the "Bounce Rate" feature in Google Analytics tool.

Broken link building still remains an effective tactic. Check out tools and tips should reward you with an effective broken link building campaign with high conversion rates.

An online marketing campaign should not consist of mere statistics such as PPC rates, relevant keywords, link building, or other technical jargon.

Google's In-Page Analytics is an excellent tool that provides reports on click-through rates of your website. You can easily analyze performance of each webpage and make improvements to enhance the quality of your website.