This is a video on common mistakes people make in pronunciation, spelling and word usage. I thought it was appropriate considering the Poynter assessment we have due this week.
I know I've been hearing in a lot of my classes that with advancing technology, data-driven articles are becoming more common and accessible. Check out this tab for some cool examples of recent data-driven stories!
Does this method ALWAYS work? Is there a time where it wouldn't?
an extraordinarily high percentage of entrepreneurs are dyslexic
It’s that having dyslexia, and dealing with its consequences, played a causal role in their success.
Gladwell seems oblivious to how deeply hurtful the “desirable difficulty” suggestion might be to people who have to deal with being dyslexic, and to the parents who struggle, against institutional resistance, to get their dyslexic children help.
His light entertainment is likely to make it harder for many dyslexics to gain recognition of their condition from educators, or the early diagnosis and intervention that is effective for many.
This is definitely something that MUST be considered by all writers. Is there ANYONE ELSE being impacted? How are they being impacted? Think of EVERYONE involved in the story.
So here’s an irony: what if Gladwell’s chapter makes it harder for a dyslexic to achieve the levels of success he venerates?
it has no bearing on what to do about a dyslexic child.
he’s created a meme whose existence doesn’t depend on being true.
Gladwell has a vastly larger audience and far more influence on what people think than any scientist who studies dyslexia or advocacy organizations like the International Dyslexia Association.
Important: This is the influence most journalists have on the general public as well.
, it’s rational to be concerned that Gladwell’s message of desirable difficulty will have undesirable consequences for the mass of individuals who are dyslexic.
Gladwell knows this; he just wants it also known that the condition apparently had remarkably positive effects for some people, and why.
Now parents may be faced with yet another response: dyslexia isn’t a developmental disability, it’s desirable.
Is this Gladwell’s exact message? No. Will it be taken that way? Yes. Does his book promote shallow thinking about dyslexia? Absolutely. Was Chapter 3 such a compelling, rock-solid story that it had to be told, whatever the consequences? I don’t think so.
Can this be said about any other story you've read recently?
not letting facts get in the way of a good story
Each chapter (or New Yorker article) explores an interesting, usually counterintuitive, idea by means of an engaging narrative, woven out of several types of cloth: personal biographies, telling anecdotes, research studies, expert opinions.
The average reader is not aware of what has been left out and thus can be easily mislead.
This is particularly bothersome to scientists whose own first commandment is something like: thou shalt address all relevant evidence, not merely the findings that support the most interesting, attention-getting hypothesis.
Some of these articles apply more to the UK since that's where this site is based, but they actually have a lot of good tips for how to break into the profession.
As a social media enthusiast, this point is SO SO SO important! If your mistake was on Facebook, you need to address it there first. That's where most of your audience who SAW this mistake is.
At some point, they or their company will screw up.
corporate executives must have a well thought out communications plan
Apologizing immediately shows that you acknowledge that something wrong has occurred. It does not equate to admitting any wrongdoing.
It’s important to be the first out of the gate to acknowledge the situation and its impact on the victims.
Respond where it happened.
If a company’s audience is active on Twitter, it should first communicate there and extend that communication to other platforms.
Committing to an investigation shows that the company is taking the issues seriously and equally important, it gives the company time to find out the relevant details of the problem while providing the public time to grieve knowing that there is some assurance that action will be taken.
Keep up with agency news here. Includes stories on client lists, leadership changes, etc.
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Excellent example on the types of stories that Ad Age facilitates. Advertisers must keep up with pop culture and the social media that is emerging and most popular.
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
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