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hwhisennand

PR Insider: The Executive Apology, Avoid Making It Worse Once You've Already Screwed Up... - 0 views

www.prnewsonline.com/...-once-youve-already-screwed-up

journalism #j303 social_media tools PR apology

shared by hwhisennand on 03 Oct 13 - No Cached
    • hwhisennand
      hwhisennand on 03 Oct 13
       
      An important not that all journalists and ad/pr people should remember. Mistakes are inevitable.
    • hwhisennand
      hwhisennand on 03 Oct 13
       
      As a social media enthusiast, this point is SO SO SO important! If your mistake was on Facebook, you need to address it there first. That's where most of your audience who SAW this mistake is.
    • hwhisennand
      hwhisennand on 03 Oct 13
       
      These are some awesome tips to help make sure that you have some basic crisis management knowledge, even if your company has a PR person.
  • ...8 more annotations...
  • At some point, they or their company will screw up.
  • corporate executives must have a well thought out communications plan
  • Apologizing immediately shows that you acknowledge that something wrong has occurred. It does not equate to admitting any wrongdoing.
  • It’s important to be the first out of the gate to acknowledge the situation and its impact on the victims.
  • Respond where it happened.
  • If a company’s audience is active on Twitter, it should first communicate there and extend that communication to other platforms.
  • Committing to an investigation shows that the company is taking the issues seriously and equally important, it gives the company time to find out the relevant details of the problem while providing the public time to grieve knowing that there is some assurance that action will be taken.
  • Mistakes happen.
Caitlin Hassler

Bad Pitch Blog - 0 views

badpitch.blogspot.com

pr blog media pitch socialmedia bad writing Pitching #j303 humor social_media

shared by Caitlin Hassler on 01 Oct 13 - Cached
    • Caitlin Hassler
      Caitlin Hassler on 01 Oct 13
       
      This is a great (and funny) post about being strategic with your press releases and story pitches. 
  • Spray & Pray
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