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Contents contributed and discussions participated by Morgan Horton

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Morgan Horton

Copywriting 101: How to Craft Compelling Copy - 0 views

www.copyblogger.com/copywriting-101

shared by Morgan Horton on 26 Nov 13 - Cached
  • strategically delivering words
  • ighest paid writers in the world
  • need to invest time and energy in studying the craft
  • ...9 more annotations...
    • Morgan Horton
      Morgan Horton on 26 Nov 13
       
      This is an interesting concept. I've always heard people referring to writers as "just having the skills." I appreciate that this blogger understands the need to hone your craft just like any other industry. 
  • Writing Headlines That Get Results
  • 10 Ways to Write Damn Good Copy
  • The #1 Secret to Great Copy Is …
  • Most writing designed to persuade sinks or swims right out of the gate
    • Morgan Horton
      Morgan Horton on 26 Nov 13
       
      Great copy is the first step to engaging your audience and convincing them of your mission. You've only got a few seconds to draw them in, how do we optimize this?
  • 7 Reasons Why List Posts Will Always Work
    • Morgan Horton
      Morgan Horton on 26 Nov 13
       
      This is funny because I personally find myself reading list posts constantly. Why do they draw us is so much?
  • SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines.
  • Morgan Horton on 26 Nov 13
     
    Copywriting is one of the most essential elements of effective online marketing. This website refers you to different resources to improve your craft. The main page is a spectacular infographic regarding copywriting elements and how to build on your skills.
Morgan Horton

10 Words to Cut From Your Writing | Entrepreneur.com - 0 views

www.entrepreneur.com/...229369

shared by Morgan Horton on 05 Nov 13 - No Cached
    • Morgan Horton
      Morgan Horton on 05 Nov 13
       
      If Mark Twain realizes the power (and difficulty) of writing short, shouldn't we?
  • filler word
  • Perhaps/maybe
  • ...14 more annotations...
  • Quite:
    • Morgan Horton
      Morgan Horton on 05 Nov 13
       
      For me, these words act as an attempt to achieve intelligence and to be eloquent in your writing. Do we honestly know what message they convey?
    • Morgan Horton
      Morgan Horton on 05 Nov 13
       
      We are constantly using "filler words" because they have become ubiquitous in the English language. We place them within our writing to follow today's standard of writing. 
  • Literally
    • Morgan Horton
      Morgan Horton on 05 Nov 13
       
      This is literally the most irritating misused word in the entire world. The constant incorrect usage of "literally" takes away its true meaning. This is a good explanation of the denotations of the word. 
  • Rather than writing a lazy word, look for clearer, more descriptive language
    • Morgan Horton
      Morgan Horton on 05 Nov 13
       
      Here's one you're probably missing. This is a great testimony to how strong, descriptive verbs rule great writing. 
    • Morgan Horton
      Morgan Horton on 05 Nov 13
       
      This article isn't just great for journalists but any type of writer, in my opinion. Let us band together and banish these words from their ubiquity!
  • Cut From Your Writing
  • It's a verbal emphasis that doesn't translate perfectly into text
  • It's a weak word. Cut it.
  • Do you want your audience to think you're uncertain about what you're saying?
  • Sometimes the word adds meaning; sometimes it's fluff. Learn to tell the difference--but, when in doubt, cut it out.
  •  causing great wonder or surprise--
Morgan Horton

Advertising Agency & Marketing Industry News - Advertising Age - 0 views

adage.com

shared by Morgan Horton on 26 Sep 13 - Cached
  • Agency
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Keep up with agency news here. Includes stories on client lists, leadership changes, etc. 
  • Advertising Age Advanced Search This Week's Issue SubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency Issue Mobile Apps This Week's IssueSubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency IssueMobile AppsEventsCMO Strategy SummitDigital Conference, San FranciscoData ConferenceWebcasts2013 State of Social Media Marketing5 Essentials for Doing Cross-Device Advertising RightMaking Display Ads Highly Effective for B2B MarketersBattle of the Brands: Gaining Consumer MindshareBig Data: The Data-Driven Media PlanVideo Advertising Across Social Channels – What’s the Latest?Capitalizing on Marketing and Technology: Social's Powerful Impact on People, Processes & TechnologyBranded Contentdmexco: Bringing the Digital Marketing World TogetherAd Women: An Agency Balancing ActSmall Agency Guide 2013Cause Marketing Halo AwardsAttribution: Facing Today's Digital Measurement ChallengesTurning Potential B2B Buyers Into Real RevenueMaxus: Creating Relationships Through Data64Th Annual Advertising Hall Of FameSMG, MediaLink Explore Cannes’ New CreativityAudience Buying Guide 2013Cable Guide 2013FedEx at 40Research ReportsHow to Make Credible Green Marketing ClaimsSmart Marketing Using Big DataMobile Fact Pack 2013Hispanic Fact Pack 2013Going Native: Content Marketing StrategiesHow to Unlock Your Agency's Creative CodeHow Advertising Performs in a Social Media WorldHow to Integrate Social Media Into Your Marketing StrategySee all research reportsSubscriptionsAd Age Print & DigitalDigital AccessDataCenter+DataCenterCreativityMy PurchasesGroup SubscriptionsSite LicenseHelp!SubscribeStaff ContactsShare / SaveRSS / TwitterMedia KitList RentalsFAQSubmissionsAdvertisingArchivesDataEditorialWebsite IssuesTerms of Use Events CMO Strategy SummitDigital Conference, San FranciscoData Conference trackOutboundLink(t
  • ...11 more annotations...
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      These are helpful webinars that will guide you through different aspects of advertising including social media, capturing your audience, and more
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Subscribe to print or digital editions of this magazine-like publication to keep up on advertising news. 
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Advertising resources on the go!
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Excellent opportunities for networking and learning
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Find creative inspiration here
  • Special Report: Music and Marketing
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Excellent example on the types of stories that Ad Age facilitates. Advertisers must keep up with pop culture and the social media that is emerging and most popular. 
  • Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Fun fact: Our NSAC team at the university worked on a campaign for paint to compete with. This is an innovative take on paint advertising. 
  • Special Reports
    • Morgan Horton
      Morgan Horton on 01 Oct 13
       
      Great section to check out.
  • Morgan Horton on 26 Sep 13
     
    Ad Age is the place to go for agency news, creative advertising, trending topics and all things advertising. A quick visit to the homepage each day keeps you up to date on all the latest topics regarding advertising.
Morgan Horton

Creative Criminals - It's all about advertising - 3 views

creativecriminals.com

Advertising creative inspiration ads design

shared by Morgan Horton on 17 Sep 13 - No Cached
    • Morgan Horton
      Morgan Horton on 17 Sep 13
       
      This website is operated by three ad nerds from Belgium. Does it get any better than that?
    • Morgan Horton
      Morgan Horton on 17 Sep 13
       
      New advertisements featured every day. Sometimes, they even post several times!
    • Morgan Horton
      Morgan Horton on 17 Sep 13
       
      Anyone can contribute to this website. Good advertising is subjective. This feature allows all kinds of tastes to be featured.
  • ...3 more annotations...
    • Morgan Horton
      Morgan Horton on 17 Sep 13
       
      Search by category: One of the best features is being able to look through ads that earned awards and ads that were made on different media. 
    • Morgan Horton
      Morgan Horton on 17 Sep 13
       
      There will never be a shortage of ads to sort through. Creative Criminals is the ultimate resource for top-notch advertisements. This also makes the categories feature more helpful. 
    • Morgan Horton
      Morgan Horton on 17 Sep 13
       
      What are the most popular ads posted? Check them out here. 
  • Morgan Horton on 17 Sep 13
     
    Your ultimate resource for advertisements of supreme creativity. Sort by category or just wade through 300+ pages of creative goodness. 
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