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Morgan Horton

Advertising Agency & Marketing Industry News - Advertising Age - 0 views

shared by Morgan Horton on 26 Sep 13 - Cached
  • Agency
    • Morgan Horton
       
      Keep up with agency news here. Includes stories on client lists, leadership changes, etc. 
  • Advertising Age Advanced Search This Week's Issue SubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency Issue Mobile Apps This Week's IssueSubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency IssueMobile AppsEventsCMO Strategy SummitDigital Conference, San FranciscoData ConferenceWebcasts2013 State of Social Media Marketing5 Essentials for Doing Cross-Device Advertising RightMaking Display Ads Highly Effective for B2B MarketersBattle of the Brands: Gaining Consumer MindshareBig Data: The Data-Driven Media PlanVideo Advertising Across Social Channels – What’s the Latest?Capitalizing on Marketing and Technology: Social's Powerful Impact on People, Processes & TechnologyBranded Contentdmexco: Bringing the Digital Marketing World TogetherAd Women: An Agency Balancing ActSmall Agency Guide 2013Cause Marketing Halo AwardsAttribution: Facing Today's Digital Measurement ChallengesTurning Potential B2B Buyers Into Real RevenueMaxus: Creating Relationships Through Data64Th Annual Advertising Hall Of FameSMG, MediaLink Explore Cannes’ New CreativityAudience Buying Guide 2013Cable Guide 2013FedEx at 40Research ReportsHow to Make Credible Green Marketing ClaimsSmart Marketing Using Big DataMobile Fact Pack 2013Hispanic Fact Pack 2013Going Native: Content Marketing StrategiesHow to Unlock Your Agency's Creative CodeHow Advertising Performs in a Social Media WorldHow to Integrate Social Media Into Your Marketing StrategySee all research reportsSubscriptionsAd Age Print & DigitalDigital AccessDataCenter+DataCenterCreativityMy PurchasesGroup SubscriptionsSite LicenseHelp!SubscribeStaff ContactsShare / SaveRSS / TwitterMedia KitList RentalsFAQSubmissionsAdvertisingArchivesDataEditorialWebsite IssuesTerms of Use Events CMO Strategy SummitDigital Conference, San FranciscoData Conference trackOutboundLink(t
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    • Morgan Horton
       
      These are helpful webinars that will guide you through different aspects of advertising including social media, capturing your audience, and more
    • Morgan Horton
       
      Subscribe to print or digital editions of this magazine-like publication to keep up on advertising news. 
    • Morgan Horton
       
      Advertising resources on the go!
    • Morgan Horton
       
      Excellent opportunities for networking and learning
    • Morgan Horton
       
      Find creative inspiration here
  • Special Report: Music and Marketing
    • Morgan Horton
       
      Excellent example on the types of stories that Ad Age facilitates. Advertisers must keep up with pop culture and the social media that is emerging and most popular. 
  • Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
    • Morgan Horton
       
      Fun fact: Our NSAC team at the university worked on a campaign for paint to compete with. This is an innovative take on paint advertising. 
  • Special Reports
    • Morgan Horton
       
      Great section to check out.
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    Ad Age is the place to go for agency news, creative advertising, trending topics and all things advertising. A quick visit to the homepage each day keeps you up to date on all the latest topics regarding advertising.
Cristina Woodworth

SOCIAL FRESH, social media conference, social media training - 0 views

    • Cristina Woodworth
       
      Well-organized articles deal with popular social media sites and new tools being offered by those sites. 
    • Cristina Woodworth
       
      Journalists and editors would find a lot of this social media news to be helpful while trying to expand their own online reach
    • Cristina Woodworth
       
      This site sponsors a social media conference each year, but only allows about 400 people to come to it to create a more individualized atmosphere. Seems like a neat idea. 
Jordan Kranse

Verification Junkie - 1 views

  • Tool: Is Twitter Wrong Source: Tom Phillips Description:  A tumblr and twitter account dedicated to debunking misinformation on Twitter. Relevant Links: Tumblr: http://istwitterwrong.tumblr.com Twitter: https://twitter.com/IsTwitWrong 
  • Tool: Storyful Source: Mark Little, Founder/CEO Description:  Storyful provides a range of services for newsrooms, but one of their key skills is in verifying social media content. Their team works with people on the ground to surface and verify powerful user generated content from breaking news events around the globe.  Relevant Links: Home Page: http://storyful.com/ Storyful - The Human Algorithm: http://blog.storyful.com/2011/05/20/the-human-algorithm-2/
  • Tool: Keepr Source: Hong Qu Description:  A social media monitoring software tool to help journalists use Twitter to stay up to date with breaking news. Developed around linguistic analysis the tool helps mine information and trends in real time, highlighting relationships between people and information. Still in development.  Relevant Links: Nieman Reports: http://www.nieman.harvard.edu/reports/article/102872/a.aspx Keepr developer notes: http://www.keepr.com/
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    • Jordan Kranse
       
      Storyful is a really cool site that works pretty much solely on providing fact checking for journalists and editors. It also gives a lot of advice about making online content.
    • Jordan Kranse
       
      Is Twitter Wrong focuses on disproving news and rumors from Twitter. Some of what they fact check isn't very official, but there are several good verifications.
    • Jordan Kranse
       
      Keepr compiles similar news from different sources. It makes looking up a certain event in the news really easy.
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    This website compiles useful fact checking websites, like Fact Checker. I personally find the Is Twitter Wrong website to be interesting and informative.
Jordan Kranse

Content Curation Tips | Social Media Today - 1 views

    • Jordan Kranse
       
      This is a great way to sort through all of the posts on Facebook and find people that are actually posting about the subject you are curating.
    • Jordan Kranse
       
      These are some great tips on how to use TweetDeck.
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    These are curation tips aimed mostly toward marketers, but I found the advice helpful for news curation too. It lists some of the best ways to narrow down information on social media sites to find posts relevant to the subject you are curating.
Emily Nitcher

Home - On The Media - 0 views

shared by Emily Nitcher on 01 Oct 13 - Cached
    • Emily Nitcher
       
      I enjoy finding new blogs devoted to media criticism, analysis and sticky issues. On The Media from NPR does just that. 
    • Emily Nitcher
       
      Some of the stories are entertaining like this one about an assistant principal filing a lawsuit against his students after they created a parody Facebook account about him.
    • Emily Nitcher
       
      And because the blog is produced by NPR they have some great podcasts. I enjoy a good podcast. This week had a wide variety of topics to enjoy tackling issues from Obamacare to fake news. 
Kathleen Anderson

Media Helping Media - 0 views

    • Kathleen Anderson
       
      This site has a ton of useful training modules used by journalists all over the world, especially in countries where the news media is less advanced.  Resources include basic journalism training, investigative journalism, social networking and editorial ethics.
Emily Rust

Truth & Trust in Media | The New Ethics of Journalism - 0 views

    • Emily Rust
       
      This site is still being developed but soon, Poynter will have a social media stream of conversations about ethics.
    • Emily Rust
       
      In this section you can ask for ethical advice from professionals. It's a great resource if you have an ethical dilemma in a story.
    • Emily Rust
       
      This blog discusses current events that bring up ethical issues, such as reporting on bullying and suicide.
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    • Emily Rust
       
      The FAQ's include questions such as "who should abide by ethical guidelines as journalists?" 
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    This site, an outlet of Poynter, encourages a discussion on journalism ethics.  It also has a great blog which provides resources on ethical issues journalists are facing in the news right now.
Emily Rust

What's Next in Media - 0 views

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    This blog run by journalist Steve Outing, comment on the future of journalism by looking at new technology in the media world.
Emily Nitcher

MediaShift by PBS - 2 views

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    This website from PBS looks at how people working in traditional media are adapting to social media and how it is changing the mindset of journalists.
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    Thanks for posting, Emily. The Daily Must Reads on this are pretty interesting. I just signed up for the email newsletter so I don't miss them.
hwhisennand

Pinterest sees growing number of journalists using the site, makes related changes | Po... - 0 views

    • hwhisennand
       
      Could this be because it took a long time for journalists to figure out exactly how to make news pertinent on a non-news-focused site?
    • hwhisennand
       
      This is amazing to me. BuzzFeed, a predominantly list-form entertainment new site, seems more suited for the short, 140-character blurbs of Twitter.
    • hwhisennand
       
      AKA people spend A LOT more time on Pinterest, which means your article's half-life increases tenfold.
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    • hwhisennand
       
      This is a great idea on Pinterest's side. Releasing a guide on how to use Pinterest for their needs essentially takes out the "brainstorming" process, which means more time for them to be posting and sharing!
  • Pinterest introduced new article pins Tuesday
  • seeing a growing number or journalists and media sites use Pinterest
  • The site’s ability to drive Web traffic may be a draw for news organizations and journalists.
  • Pinterest sends more traffic to his site than Twitter does.
  • When people visit Pinterest, they browse, they search, they surf, and they uncover more pins.
  • Pinterest has put together a guide for media people on how to use the service
Caitlin Hassler

Bad Pitch Blog - 0 views

    • Caitlin Hassler
       
      This is a great (and funny) post about being strategic with your press releases and story pitches. 
  • Spray & Pray
Morgan Horton

Creative Criminals - It's all about advertising - 3 views

    • Morgan Horton
       
      This website is operated by three ad nerds from Belgium. Does it get any better than that?
    • Susan Bullard
       
      Very cool
    • Morgan Horton
       
      New advertisements featured every day. Sometimes, they even post several times!
    • Morgan Horton
       
      Anyone can contribute to this website. Good advertising is subjective. This feature allows all kinds of tastes to be featured.
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    • Morgan Horton
       
      Search by category: One of the best features is being able to look through ads that earned awards and ads that were made on different media. 
    • Morgan Horton
       
      There will never be a shortage of ads to sort through. Creative Criminals is the ultimate resource for top-notch advertisements. This also makes the categories feature more helpful. 
    • Morgan Horton
       
      What are the most popular ads posted? Check them out here. 
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    Your ultimate resource for advertisements of supreme creativity. Sort by category or just wade through 300+ pages of creative goodness. 
hwhisennand

Storytelling Ads May Be Journalism's New Peril - 1 views

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    Sponsored stories and other advertising or brand-produced content are becoming more popular on news sites. Will this new(ish) form of online content be the next big threat to journalism as we know it?
Angela Hensel

Online Course in Science Journalism - 0 views

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    I am very interested in science journalism so this is a great resource for anyone writing a science article. This free online course from the World Federation of Science Journalists offers tips for not only writing and editing science stories but tips for using social media, photo and video on science stories as well.
argronewold

The View from CoMo: On Disruption and the Act of Journalism | Bubble & Blender - 0 views

    • argronewold
       
      Even though he's at CoMo, I like a couple of this guy's points. Journalists are so concerned about the mediums we are or are not using that we forget about the act of journalism.
  • Journalism doesn’t depend on paper. Or broadcast. Or the Web, for that matter. While surely influenced by it, the act of journalism must now be separated from the media that deliver it. 
  • Journalists have focused on the changes to the business of journalism without fully embracing the changes to the act of journalism.
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  • Anyone with a smartphone and a Twitter account can participate in the act of journalism. And that, my friends, is a disruption much larger than the exodus of advertising from print pages.  Professional journalists will have no choice but to reinvent their role in the news reporting and delivery value chain.
Angela Hensel

FOI Center for Resources | FOI Freedom of Information Request | NFOIC - 0 views

    • Angela Hensel
       
      The Freedom of Information Center from the University of Missouri is a great resource to help understand some of the laws that protect you as a journalist.  Depending on what state or country you are in, you can see what rights you have.
    • Angela Hensel
       
      This State FOI tab is great.  You can look up what freedom of information laws are available for each state.
    • Angela Hensel
       
      The Media Law Guide is really helpful.  Good for helping to understand some of the legalities of journalism
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    • Angela Hensel
       
      These international freedom of information laws is especially helpful for journalists that travel a lot
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    Great resource that journalists can use to see what freedom of information laws are in place for different countries and states
Robert Vencil

barndmeajournalist.com - 1 views

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    This is a blog I stumbled upon and I found the posts to be fairly helpful when thinking about entering the job market. It provided some helpful tips on branding and uses of social media to create your own brand. The resource page also had some helpful links for portfolio building.
Angela Hensel

journalisted.com - 1 views

    • Angela Hensel
       
      Really cool website where you can search articles from a particular journalist or subject.  Mostly British journalists, but still has a wide variety of sources
    • Angela Hensel
       
      Can create your own profile of articles you have written
    • Angela Hensel
       
      You can subscribe to all articles written by a particular journalist and receive updates when he or she has written a new article
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    Nice website where you can search for articles written by a particular journalist
hwhisennand

PR Insider: The Executive Apology, Avoid Making It Worse Once You've Already Screwed Up... - 0 views

    • hwhisennand
       
      An important not that all journalists and ad/pr people should remember. Mistakes are inevitable.
    • hwhisennand
       
      As a social media enthusiast, this point is SO SO SO important! If your mistake was on Facebook, you need to address it there first. That's where most of your audience who SAW this mistake is.
    • hwhisennand
       
      These are some awesome tips to help make sure that you have some basic crisis management knowledge, even if your company has a PR person.
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  • At some point, they or their company will screw up.
  • corporate executives must have a well thought out communications plan
  • Apologizing immediately shows that you acknowledge that something wrong has occurred. It does not equate to admitting any wrongdoing.
  • It’s important to be the first out of the gate to acknowledge the situation and its impact on the victims.
  • Respond where it happened.
  • If a company’s audience is active on Twitter, it should first communicate there and extend that communication to other platforms.
  • Committing to an investigation shows that the company is taking the issues seriously and equally important, it gives the company time to find out the relevant details of the problem while providing the public time to grieve knowing that there is some assurance that action will be taken.
  • Mistakes happen.
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