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Morgan Horton

Advertising Agency & Marketing Industry News - Advertising Age - 0 views

shared by Morgan Horton on 26 Sep 13 - Cached
  • Agency
    • Morgan Horton
       
      Keep up with agency news here. Includes stories on client lists, leadership changes, etc. 
  • Advertising Age Advanced Search This Week's Issue SubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency Issue Mobile Apps This Week's IssueSubscribeDigital EditionPrint ArchiveBuy The Creativity IssueBuy The Agency IssueMobile AppsEventsCMO Strategy SummitDigital Conference, San FranciscoData ConferenceWebcasts2013 State of Social Media Marketing5 Essentials for Doing Cross-Device Advertising RightMaking Display Ads Highly Effective for B2B MarketersBattle of the Brands: Gaining Consumer MindshareBig Data: The Data-Driven Media PlanVideo Advertising Across Social Channels – What’s the Latest?Capitalizing on Marketing and Technology: Social's Powerful Impact on People, Processes & TechnologyBranded Contentdmexco: Bringing the Digital Marketing World TogetherAd Women: An Agency Balancing ActSmall Agency Guide 2013Cause Marketing Halo AwardsAttribution: Facing Today's Digital Measurement ChallengesTurning Potential B2B Buyers Into Real RevenueMaxus: Creating Relationships Through Data64Th Annual Advertising Hall Of FameSMG, MediaLink Explore Cannes’ New CreativityAudience Buying Guide 2013Cable Guide 2013FedEx at 40Research ReportsHow to Make Credible Green Marketing ClaimsSmart Marketing Using Big DataMobile Fact Pack 2013Hispanic Fact Pack 2013Going Native: Content Marketing StrategiesHow to Unlock Your Agency's Creative CodeHow Advertising Performs in a Social Media WorldHow to Integrate Social Media Into Your Marketing StrategySee all research reportsSubscriptionsAd Age Print & DigitalDigital AccessDataCenter+DataCenterCreativityMy PurchasesGroup SubscriptionsSite LicenseHelp!SubscribeStaff ContactsShare / SaveRSS / TwitterMedia KitList RentalsFAQSubmissionsAdvertisingArchivesDataEditorialWebsite IssuesTerms of Use Events CMO Strategy SummitDigital Conference, San FranciscoData Conference trackOutboundLink(t
  • ...11 more annotations...
    • Morgan Horton
       
      These are helpful webinars that will guide you through different aspects of advertising including social media, capturing your audience, and more
    • Morgan Horton
       
      Subscribe to print or digital editions of this magazine-like publication to keep up on advertising news. 
    • Morgan Horton
       
      Advertising resources on the go!
    • Morgan Horton
       
      Excellent opportunities for networking and learning
    • Morgan Horton
       
      Find creative inspiration here
  • Special Report: Music and Marketing
    • Morgan Horton
       
      Excellent example on the types of stories that Ad Age facilitates. Advertisers must keep up with pop culture and the social media that is emerging and most popular. 
  • Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
    • Morgan Horton
       
      Fun fact: Our NSAC team at the university worked on a campaign for paint to compete with. This is an innovative take on paint advertising. 
  • Special Reports
    • Morgan Horton
       
      Great section to check out.
  •  
    Ad Age is the place to go for agency news, creative advertising, trending topics and all things advertising. A quick visit to the homepage each day keeps you up to date on all the latest topics regarding advertising.
Angela Hensel

Infoplease: Encyclopedia, Almanac, Atlas, Biographies, Dictionary, Thesaurus. Free onli... - 0 views

    • Angela Hensel
       
      This website is very helpful for fact-checking and calculating pretty much anything you can think of.
    • Angela Hensel
       
      Good variety of tabs up at the top.  Seems like there are a wide range of areas you can look up information in
    • Angela Hensel
       
      Most of the tools they have here have to do with math, but I also really like the spelling check and place finder tools
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    • Angela Hensel
       
      I like that they have biographies of numerous people on here, really helpful if you need more information on a person or just want to double check your facts
  •  
    This website provides numerous tools to help journalists make sure they get the facts right.  I really liked this website because it had almost every resource I could think of in one spot.
Ben Malotte

Advice for Students Interested in a Career in Journalism | Project for Excellence in Jo... - 0 views

    • Ben Malotte
       
      There are a lot of good resources in here. JTools gives advice for a number of different areas that journalism deals with, such as tools for citizens, online journalists, international journalists and many more.
  •  
    Here is some good advice and resources from the Pew Research Center on Journalism.
hwhisennand

Language Log » The Gladwell Pivot - 0 views

    • hwhisennand
       
      Makes a good point here. Writing for scientific literature is VERY different from writing for the general public.
  • Gladwell is like a lot of journalists and public intellectuals whose greater commitment is to what is interesting, not necessarily true.
    • hwhisennand
       
      Since when are journalists committing to what is interesting rather than what is true?
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  • readers are moved to think and talk about important questions, situations, and events.
  • the evidence may be circumstantial but he doesn’t just make it up.
  • What if in telling one of these stories, the author inadvertently made life much harder for a large group of people who are disadvantaged in some way?
  • the famous Gladwell pivot, whereby he sets up an issue one way and then flips it around.
    • hwhisennand
       
      Does this method ALWAYS work? Is there a time where it wouldn't?
  • an extraordinarily high percentage of entrepreneurs are dyslexic
  • It’s that having dyslexia, and dealing with its consequences, played a causal role in their success.
  • Gladwell seems oblivious to how deeply hurtful the “desirable difficulty” suggestion might be to people who have to deal with being dyslexic, and to the parents who struggle, against institutional resistance, to get their dyslexic children help.
  • His light entertainment is likely to make it harder for many dyslexics to gain recognition of their condition from educators, or the early diagnosis and intervention that is effective for many.
    • hwhisennand
       
      This is definitely something that MUST be considered by all writers. Is there ANYONE ELSE being impacted? How are they being impacted? Think of EVERYONE involved in the story.
  • So here’s an irony: what if Gladwell’s chapter makes it harder for a dyslexic to achieve the levels of success he venerates?
  • it has no bearing on what to do about a dyslexic child.
  • he’s created a meme whose existence doesn’t depend on being true.
  • Gladwell has a vastly larger audience and far more influence on what people think than any scientist who studies dyslexia or advocacy organizations like the International Dyslexia Association.
    • hwhisennand
       
      Important: This is the influence most journalists have on the general public as well.
  • , it’s rational to be concerned that Gladwell’s message of desirable difficulty will have undesirable consequences for the mass of individuals who are dyslexic.
  • Gladwell knows this; he just wants it also known that the condition apparently had remarkably positive effects for some people, and why.
  • Now parents may be faced with yet another response: dyslexia isn’t a developmental disability, it’s desirable.
  • Is this Gladwell’s exact message? No. Will it be taken that way? Yes. Does his book promote shallow thinking about dyslexia? Absolutely. Was Chapter 3 such a compelling, rock-solid story that it had to be told, whatever the consequences? I don’t think so.
    • hwhisennand
       
      Can this be said about any other story you've read recently?
  • not letting facts get in the way of a good story
  • Each chapter (or New Yorker article) explores an interesting, usually counterintuitive, idea by means of an engaging narrative, woven out of several types of cloth: personal biographies, telling anecdotes, research studies, expert opinions.
  • The average reader is not aware of what has been left out and thus can be easily mislead.
  • This is particularly bothersome to scientists whose own first commandment is something like: thou shalt address all relevant evidence, not merely the findings that support the most interesting, attention-getting hypothesis.
Emily Rust

Job and Internship Interviews » Indiana University School of Journalism - 0 views

  • Appearance
    • Emily Rust
       
      It's always important to remember to dress well for interviews!
    • Emily Rust
       
      A sample list of questions is a good resource to go over before a job interview.
  • What do you know about our organization?
    • Emily Rust
       
      Be sure to research organizations before the interview. It can make or break a job offer.
  •  
    This resource from Indiana University's journalism school gives advice for job interviews.  It has a great list of questions that interviewers may ask.  Be sure to look over it before your next interview!
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