Just came back from ESOF 2010... I was on look for ACT agents undercover, but either they were not there or the cover was good enough... Anyway here's a few remarks from me (I could write a nice report... if you paid): 1) In general, to say that ESA was underrepresented on the conference as a whole is not enough (I guess ESA just failed to notice the event taking place). For instance, on the GMES presentation, ESA as such was not mentioned at all... at some point I started to wonder if ESA is actually involved in the project, but now I checked the website and apparently it is. On the other hand, GMES presentation was crap anyway, as after 1:15 of talking, I didn't gain any knowledge of what GMES is and what its contributions to the EU community will be. 2) There was a lot of talk about LHC and particle research (well, at least among those that I attended). Some of them were very good, some of them rather crap... 3) "Would Einstein be on Twitter? Exploring the potential and limits of Web 2.0 in science & science communication" talk - quite interesting, but focusing mainly on Science-to-Wide Public and Science-to-Journalists communication. Not really on Science-to-Science (as in Ariadnet). There was quite an extensive discussion with the public. You may be interested that Nature is trying to stimulate Web 2.0 communication, running blog service, but also I think a kind of social network - perhaps you'd like to have a look. In general the conclusion was that Web 2.0 is not so useful for scientific communication because practising it requires TIME (blogs, etc.) and often some professional skills (podcasts/videocasts, etc.), and scientists have neither of these. This can be run on corporation level (like ESA does actually), but then it looses the "intimate" character. 4) "How much can robots learn?" talk... very nicely presented: understandable by the wide public, but conveying the message... which is something like "we can already make the robots do stuff absolutely imp

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