As a business it’s tempting to think of a 'tribe' as a 'customer base.' That’s wrong. People aren’t part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc.—creating a network of connections to the business as a whole."
"As a business it's tempting to think of a 'tribe' as a 'customer base.' That's wrong. People aren't part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc.-creating a network of connections to the business as a whole."
free fundrasing webshop with all mayor brands, and some big payback from the likes of bt (for BT broadband sign up you get £30 per signed up customer!!!!
If you qualify you can gain kickbacks from online purchases via special links from all the big brands who have eCommerce/online buying facilites - check it out!
"Pop quiz: The following messages have what in common?
* Frances Osborne's The Bolter is an Oprah Winfrey Book Club selection. Buy it now.
* 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment.
* Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa.
The answer?
They all use principles of behavioral economics to influence their audience's decisions. And you can too.
Nonprofit marketers and fundraisers often base important strategic and tactical choices on thinking grounded in established theories and practices, including direct marketing and economics. But what about established psychological theories?
Enter behavioral economics."
Blurb makes it easy to publish your own books with their downloadable software. The site has tons of tips and video tutorial too. And if you want you can add your own ISBN (by getting it elsewhere). The downside is that curently there is no marketing prog. to put your books on lists for other bookshops to buy your creation.- although entry level book sofware design lowers the barrier to wood be publishers - so they can join in.
The make lounge is a concept that can be copied for the skills you impart. You could create collectives that creates stuff - then learns to teach stuff (to the community for small fee) - collaboratively make it, and then sell it either as part of a charity auction or as part of your "portable charity shop" ;-)
For Bunny Ideas:
>Develop a puppet kit...
all the bits they need, instructions, ideas on paper element and an invitation to:
>> send you their puppet creation photos (to go into a book!!!)
>>send you their puppet movie to be put on your youtube channel (most viewed would be put onto DVD and sold - Vanity factor!!!
>>donate their first puppet to go into a puppet catwalk or puppet "celebrity" - voted by people (in a celebration event?)
>Develop animation kit...
perhaps animation kit that learners can use on the day then buy to take home and practice. They then could be invited to:
>>Share/send their story for the corresponding book
>>Share/send their animatin for inclusion in the youtube channel
For Xtine & ELiz, what could you think about for your activities?
>Story sack kit & instructions?
>character cakes? (dalek, etc.?)
>what else?
This title looked interesting for the lovely 3 musketeer-esses. Assessing wot kids now in fun ways. Check it out in Folyes or elewhere and buy it on amazon ;-)
We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
It’s one strategy that would work for any company,
not a company culture that many can afford to develop
you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-)
It also links to the publishing element we've discussed time and time again. You'll love it ;-)