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"Linkbait refers to any piece of content created to attract links by its sheer quality, usefulness or entertaining value. But perhaps on name alone or its relation to SEO, the practice often carries a negative connotation. While linkbait does bring tremendous SEO benefits from links and traffic, visitors also benefit from the quality content. As long as it's relevant to your audience and delivers on its promises, linkbait is really nothing more than carefully structured content that inspires action."

Social media can't do much without great content or value add. Tools are fine but don't just focus on push technology or your efforts will be Dead On Arrival (DOA)

If you have a distributed workforce and you want to capture and manage your knowledge, what you're learning, sources of funding, etc. you can use a wiki to do this. Check this out!