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'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl...
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knowledge.wharton.upenn.edu/article.cfm
influentials'
imitators'
buzz marketing
guerilla marketing
for:elizborg
word of mouth
wom
shared by
william doust
on 07 Mar 09
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william doust
on 07 Mar 09
Eliz - this is good to keep in mind when diffusing & growing CLP
Eliz - this is good to keep in mind when diffusing & growing CLP
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william doust
on 07 Mar 09
YOu don't have to read it, you can download the audio or listen to it on page.
YOu don't have to read it, you can download the audio or listen to it on page.
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'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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william doust
on 07 Mar 09
Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
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