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william doust

Debunking Six Social Media Myths - BusinessWeek - 0 views

  • Debunking Six Social Media Myths Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free
    • william doust
       
      This is a fab article on business week to get you to think b4 going bezerk with social media my lovely chum ;0)
william doust

Answers to The Silver Lining Audio Conference Questions - Scott Anthony - HarvardBusine... - 0 views

  • Process frequency. At many companies, strategic planning and portfolio management is an episodic process that happens quarterly or annually. In turbulent times, strategic planning has to happen more frequently. Kill rate. As times get tough, many companies have to de-prioritize some projects in their portfolio. Companies should make sure they focus on an idea's true potential, or else they will accidentally sacrifice ideas with great long-term potential (see a recent excerpt from The Silver Lining in BusinessWeek for more on this topic) Focus on "loving the low end." Most companies generally default towards providing better products or services to demanding customers. In tough times, companies have to figure out how they are going to compete for increasingly value-conscious customers. Ask whether you have any explicit strategies focused on "loving the low end" of your market.
    • william doust
       
      This one is about innovation! - useful in tough times ;-)
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    innovation of services during tough times!
william doust

Ethnography and Design: An Ethnography Primer | Customer Experience Labs - 0 views

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    Exploring how users/customers make meaning of their world and how they attempt to create meaning and identity through artifacts (and their itneraction with these) can deliver much insight - if tapped. Ethnographic studies do this. CLP is instinctively scratching the surface with this. This link takes you to a primer.
william doust

The Hidden Bias Of Social Media Sentiment Analysis - Business Exchange - 0 views

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    socialmedia monitoring insights and review...
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