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william doust

Made to Stick: How to Stand Out in a Crowded Marketplace : Marketing :: American Expres... - 0 views

www.openforum.com/...d-out-in-a-crowded-marketplace

made to stick branding standing out video

shared by william doust on 11 Feb 10 - Cached
  • william doust on 11 Feb 10
     
    fantastic inspirational video that is practical and down to earth with branding
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Episode 68 - Carsonified / Ryan Carson - The Web 2.0 Show - 0 views

web20show.com/...ode-68-carsonified-ryan-carson

branding conference conferences podcast web2.0show

shared by william doust on 10 Feb 10 - Cached
  • Early in the call, Ryan mentioned his recent loss of his grandmother and how that affected his drive for life. I recently lost my mother (2008) and it was an eye opener for me as well.
  • It served as a reminder that you should do what you are passionate about when you have the means and ability to do so. Too often we take for granted that we have tomorrow to look forward to, and for some that’s just not the case.
  • Love your family, tell your friends they are awesome, dig into your craft…DO WHAT YOU LOVE…TODAY! Thank you Ryan for sharing that personal piece of your story with us.
  • ...1 more annotation...
    • william doust
      william doust on 10 Feb 10
       
      Loss, Passion & Love: mentioned inthe podcast: Early in the call, Ryan mentioned his recent loss of his grandmother and how that affected his drive for life. I recently lost my mother (2008) and it was an eye opener for me as well. It served as a reminder that you should do what you are passionate about when you have the means and ability to do so. Too often we take for granted that we have tomorrow to look forward to, and for some that's just not the case. Love your family, tell your friends they are awesome, dig into your craft…DO WHAT YOU LOVE…TODAY! Thank you Ryan for sharing that personal piece of your story with us.
william doust

Made to Stick: Writing a Mission Statement : Marketing :: American Express OPEN Forum - 0 views

www.openforum.com/...-writing-a-mission-statement-1

made to stick branding standing out video mission statement

shared by william doust on 11 Feb 10 - Cached
  • william doust on 11 Feb 10
     
    creating mission statements that warm your heart & shake your soul ;-D fAB video tutorial. Enjoy!
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