Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
Who's the Leader?
The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
Reputation Matters
Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
Early in the call, Ryan mentioned his recent loss of his grandmother and how that affected his drive for life. I recently lost my mother (2008) and it was an eye opener for me as well.
It served as a reminder that you should do what you are passionate about when you have the means and ability to do so. Too often we take for granted that we have tomorrow to look forward to, and for some that’s just not the case.
Love your family, tell your friends they are awesome, dig into your craft…DO WHAT YOU LOVE…TODAY! Thank you Ryan for sharing that personal piece of your story with us.
Loss, Passion & Love: mentioned inthe podcast:
Early in the call, Ryan mentioned his recent loss of his grandmother and how that affected his drive for life. I recently lost my mother (2008) and it was an eye opener for me as well.
It served as a reminder that you should do what you are passionate about when you have the means and ability to do so. Too often we take for granted that we have tomorrow to look forward to, and for some that's just not the case.
Love your family, tell your friends they are awesome, dig into your craft…DO WHAT YOU LOVE…TODAY! Thank you Ryan for sharing that personal piece of your story with us.