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william doust

Publications | M+R Strategic Services - 0 views

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    Fab free PDFs from US about online campaigns, fundraising, online giving. US based, but some of the principles play across the great pond - with some regional tweaking of course. Enjoy ;-)
william doust

Johnston Press adds video platform to its 323 regional websites - Media news - Media Week - 0 views

  • video platform to its 323 regional websites
    • william doust
       
      These video supported sites will allow online commmunities to contribute video content! ;0)
    • william doust
       
  • giving its online communities more ways to contribute and digest content.
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  • Johnston Press adds video platform to its 323 regional websites
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    323 press sites to add video platforms for their online communities to contribute and share.
Elizabeth Borg

Open Source Giving - Social Edge - 0 views

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    understanding the impact of online social network tools - see author's new book.
william doust

Online Event Registration Service - Eventbrite - 0 views

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    interesting web based tool for managing and registering events - US ;0( but give you good ieas...
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
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  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
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    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
Elizabeth Borg

The Giving Machine - School Fundraising Ideas and Charity Fundraising Ideas via Free On... - 0 views

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    For charities only - your supporters sign up to the scheme and earn cash rewards for your organisation. Will - please circulate to your charity chums.
william doust

tipjoy | the easiest way to give and make money online - 0 views

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    Tool to help raise money on twitter - with tutorials included ;o)
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