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A. We Heart It and/or its third-party licensors retain ownership of all intellectual property rights in this Website, the Services and any software, mobile applications, web browser extensions and/or bookmarklets made available to you in connection with the Services. However, we do not claim any ownership in the Content you or our other users Post. B. So that We Heart It can operate, maintain, market and improve our Website, our mobile applications and our Services and our users can use and enjoy the same, when you Post Content through our Services (including any Content you have Hearted), you give We Heart It, its affiliates and its third-party providers and partners a non-exclusive, worldwide, royalty-free, sublicensable, transferable right and license to use, host, store, cache, reproduce, publish, display (publicly or otherwise), perform (publicly or otherwise), distribute, transmit, modify, adapt (including, without limitation, in order to conform it to the requirements of any networks, devices, services, or media through which the Services are available), copy and create derivative works of such Content (either alone or as part of a collective work).