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"The Creative Vitality™ Index (CVI™) is a sophisticated creative-economy measurement tool that arms stakeholders with highly reliable data about an area's creative sectors. The most dynamic creative economy report available today, the CVI™ provides an annual measure of the health and creative vitality of the arts in a specific area. The CVI™ augments the efforts of arts agency leadership and advocates in building strategy and creating policy to strengthen creative sectors or in response to a deficiency. This tool goes far beyond traditional economic impact studies to include annual comparative data about commercial and non-profit creative enterprises and occupations, as well as consumer spending in key creative sectors. As part of WESTAF's commitment to the ongoing enhancement to the CVI™, all CVI™ data will soon be offered in an online format via CVI™ Data on Demand™, a new web tool that allows users to log in and access a variety of reports and combinations of data packaged to your preference--on the fly."

When we think about the world's great cities, the features that we remember are their beautiful parks, buildings and art. It's unlikely we think about their balanced budgets or their ability to attract jobs. In fact, one reason that the world's great cities enjoy vibrant economies is because people are drawn to beautiful places.