Web2.0

Projecting this productivity advantage forward, I am confident in predicting that within a year or two, online suites will overtake desktop software in terms of features and functions. It won’t just be the Zoho or Google suites that would get there, perhaps even new companies that are as yet unknown.

Google Docs doesn't live in the 'document' world. Oh it has similar naming conventions, it uses all the jargon that we're used to and it pretends to be a document ... but it's not because it comes from the 'words' world view. It knows that the words you're gonna edit are, 99.9% of the time, going to want to be loved by many more than you. And being on the Web they know that the world of connected people at your fingertips is massive. Not only is there the list of attractive people in your contacts list but there is everyone with an internet connection!

But what is new is that the interfaces have changed to allow each member of a community to have their own microsite—an identity on the Web that is unique and centralized. And this focus on online identity is what could turn search upside down.