Group items tagged

Digital Nomads are growing in numbers and they will create ripples. This trend will accelerate use of Web 2.0 technologies in the workplace. Over time, this may slow the efficacy of email marketing and accelerate the reliance on social media engagement. However, it goes deeper than that. If you don’t allow your employees to become nomadic, they may do so and even compete against you in the process.

I also think that the idea of employees-as-brands-as-employees will stir more bees in the shorter term, but might start to make more sense as we get more comfortable with that lifestyle.

In our initial brainstorming, we formulated our sense of Web 2.0 by example: Web 1.0   Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia personal websites --> blogging evite --> upcoming.org and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging ("folksonomy") stickiness --> syndication

1. The Web As Platform Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.

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“Never before have we had such amazing ways of delivering information through television, books, photographs, graphics, computers, video, multimedia, and the internet. Yet so many children are bored and have become less and less motivated to learn about and understand the world around them,”

Jung’s collective unconscious is the dreamtime of Homo sapiens. ‘Collective Unconscious 2.0’ is the dreamtime of late-era hypercapitalism. The energies that inform Jung’s collective unconscious are for the most part biological: instinctual drives of fear, hunger and sex (along with the drive for psychic wholeness). The energies that inform the ‘Collective Unconscious 2.0’ are more abstract, related to the movement of electronic capital and the maximization of profit to shareholders.

This is the first time that this number of web companies have stepped together from day one to introduce a tagging standard

not an attempt to create a google killer

model how to link information together at the most basic level

it's premature to judge the engine

I’ve pulled together a very comprehensive collection of tutorials, advice, resources, tips and tools to help you use Delicious to enhance your marketing, research and other business objectives.  There’s a special section just for marketers.