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You will probably find an increasing number of businesses putting their brand presence in social media sites. Several big brands (and also small brands) are using Twitter and Facebook to build relationships with their fan base. Conversely, there are also many businesses who are (very) skeptical about this whole idea. Are you that stubborn businessman who is unwilling to try new social media tools? If you are, you will most probably agree with the points below but look out for the counter-arguments!

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