When trying to decide which technique is most appropriate for the situation, one general rule of thumb is that we can best prove something works with live-data prototypes and split testing, but we can best understand why something doesn’t work, and most importantly, what it would take to make it work, with face-to-face user testing.
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Blasting the Myth of the Fold - Boxes and Arrows: The design behind the design - 2 views
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There is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly.
Three Questions You Shouldn't Ask During User Research - 1 views
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Originally published: Aug 18, 2010 The participant was struggling. While he was a high-volume customer who had bought tons from this site in the past, today he wasn't getting along with the checkout process. Confusion happened in both directions: the shopper didn't understand what the site was trying to tell him and the site definitely didn't understand what he wanted.
UIE - Articles about User Behavior - 0 views
The Two Core Competencies - 4 views
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