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Interesting how behavior shifts from in person to online.  Curious to know what the behavior shift is for online clothes shopping.

Just saw that ModCloth was actually mentioned in this article ...

Japanese department stores promote an annual New Year's event called fukubukuro, in which they put various items into bags, seal them and sell them to consumers-who open the bags and trade with each other to get the products they want. Now an online start-up called Little Black Bag is bringing that concept to U.S. web shoppers.

Basically people judging other people's outfits online.

Shopping baskets (or shopping carts) are a key part of the customer journey when shopping online. They are a gateway for visitors into your checkout process. Retailers can choose to provide visitors with a wide range of information, links and other potential distractions, or alternatively they can keep their shopping basket minimal to focus purely on checking out.

since they don't have a US online store, i check out their UK one from time to time http://www.uniqlo.com/uk/