Group items tagged

1) Social Fashion Why it matters: Mobile experiences can change the shopping experience to provide real-time feedback from friends, experts, and sometimes brands. Watch out: Retailers and fashion brands might not love the real-time feedback when it's negative. Best in show: Go Try It On is one of my favorite digital experiences, especially for an app I don't need personally (being married gives me all the real-time feedback that I need, and then some).

Be your own fashion editor. Collect stories and products from fashion shows

Luxury fashion

linkable to this page, hovers are a little funky when you are over a model, clear navigation between pages. Branded area for "Magazine", making stylebooks findable

Submit your fashion design, vote on which designs you want produced, purchase

customizable apparel - goes up to plus size

Customized clothes (made to order, colors, measurements, prints, etc)

Just saw that ModCloth was actually mentioned in this article ...

- registering prompts me to enter measurements in order to get emails sent to me that have been tailored around my measurements (personalization) - "dress me" section, curated products side by side around themes. video in headers

Basically people judging other people's outfits online.

Hot or Not for fashion