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Megan Pearlman

Top 10 Social Media Trends (Social Fashion) - 3 views

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    1) Social Fashion Why it matters: Mobile experiences can change the shopping experience to provide real-time feedback from friends, experts, and sometimes brands. Watch out: Retailers and fashion brands might not love the real-time feedback when it's negative. Best in show: Go Try It On is one of my favorite digital experiences, especially for an app I don't need personally (being married gives me all the real-time feedback that I need, and then some).
Andrea Nelson

Design Better And Faster With Rapid Prototyping - Smashing Magazine - 3 views

  • What Needs to Be Prototyped? Good candidates for prototyping include complex interactions, new functionality and changes in workflow, technology or design. For example, prototyping search results is useful when you want to depart significantly from the standard search experience; say, to introduce faceted search or the ability to preview a document without leaving the search results.
  • How Much Should Be Prototyped? A good rule of thumb is to focus on the 20% of the functionality that will be used 80% of the time; i.e. key functionality that will be used most often. Remember, the point of rapid prototyping is to showcase how something will work or, in later stages, what the design will look like, without prototyping the entire product.
  • In choosing the prototype fidelity, there is no one correct approach. Most designs of new products are best started with sketches, then moving to either medium- or high-fidelity prototypes, depending on the complexity of the system and the requirements of the dimensions of fidelity.
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  • Avoid “prototype creep” by setting expectations for the process, including ones affecting the purpose, fidelity, scope and duration. Remind everyone, including yourself, that rapid prototyping is a means to an end, not an end in itself.
  • Don’t begin prototype review sessions without clear guidelines for feedback. Be very specific about the type of feedback you are looking for. (Are the steps logically arranged? Is the navigation clear and intuitive?) If not, be prepared for, “I don’t like the blue in the header,” or “Can’t we use this font instead?” or “Can you make this bigger, bolder, in red and flashing?” Don’t be a perfectionist. In most cases, rapid prototyping does not have to be 100% perfect, just good enough to give everyone a common understanding.
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